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July 29, 2014 - 5:21 PM

Dynamic Ad Insertion Set to Spike with HD and VOD Uptake

Broadcasters and cable operators are migrating from analog to digital networks in an effort to cater to subscribers' growing demand for digital content. With the transition from standard to high definition (HD) and video on demand (VOD) content shifting the focus to interactive, addressable advertising commercials, the global adoption of video and ad insertion servers is set to escalate.

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