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April 17, 2014 - 2:09 PM

FourthWall Chases 'Googlenomics' with Targeted Advertising Patent

FourthWall Media, an independent provider of set-top box (STB) viewing data for advertising, is beefing up its monetization capabilities with a new intellectual property win: It has been awarded a patent from the U.S. Patent office for its Method of Targeting Broadcast Messages Using Embedded Sets. The technology allows advertisers to target ads to a STB via the MAC address, without downloading information to the box in advance. Execs say the company is thus well on its way of making good on the promise of "Googlenomics."

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