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Crisp Wireless Launches Olympic Games Mobile Applications for NBC Olympics and AT&T Wireless
NEW YORK, Aug. 10 /PRNewswire/ -- Crisp Wireless today announced the launch of its advanced mobile content management applications for the NBC Olympic Games, developed exclusively for AT&T Wireless. The innovative mMode(TM) Olympic Games applications provide users with instant, on-the-go access to a wide variety of Olympic Games information through any compatible phone.
The NBC Olympic Games application leverages the latest in mobile content management and delivery technology by Crisp Wireless to bring the games to an even larger global wireless audience. Crisp Wireless' new mLogic Media 3G solution enables mobile AT&T Wireless phone users to receive information and interact with the Olympics through a highly intuitive and visually appealing interface.
"Never before will so many Olympic game fans have instant access to information through mLogic-enabled mobile devices," said Boris Fridman, CEO of Crisp Wireless. "The innovations of Crisp Wireless' mLogic 3G capitalize on the latest hi-speed AT&T Wireless networks to create a truly unique, up-to-the-minute and visually powerful mobile Olympics service."
Tailored specifically for the NBC Olympic Games, Crisp Wireless' mMode applications provide AT&T Wireless mMode users with up-to-the-minute Olympic information, including news stories, event schedules, results, medal counts, country profiles and even an exclusive Michael Phelps diary.
Crisp Wireless' applications also include advanced functionality to make the Olympic experience even more engaging, entertaining and informative. Highlights of new features include:
* Customized Alerts: Users can set up free custom alerts so they can
follow their favorite country or sport and keep up on Olympic Games
news.
* Fantasy Olympic Games: Users can compete against each other in a unique
fantasy game where they can earn as many medals as possible with a
customized Olympic team, chosen from countries participating in the 2004
Olympic Games.
* Olympic Videos: Utilizing the new EDGE and UMTS hi-speed AT&T Wireless
networks, users can watch in-game video highlights, athlete interviews,
promo videos and Olympic trials highlights.
About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic 3G technology solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit http://www.crispwireless.com/.
Crisp Wireless
CONTACT: Candace Vadnais of PFS Marketwyse on behalf of Crisp Wireless,+1-973-812-8883 ext. 430, cvadnais@pfsmarketwyse.com
Web site: http://www.crispwireless.com/
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