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| [September 12, 2006] |
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First Research Expands Offering with Executive Insight for Sales and Marketing Professionals; Enhancement Gives Users inside Look at Critical Issues Facing C-Level Executives
RALEIGH, N.C. --(Business Wire)-- Sept. 12, 2006 -- First Research Inc., the leading provider of Industry Intelligence, today announced the availability of Executive Insight, the newest enhancement to its set of Industry Intelligence Tools. Executive Insight is a new chapter within First Research's more than 200 Industry Profiles designed specifically to help sales professionals quickly understand the key business issues of C-level executive decision makers.
"Sales teams must illustrate a value proposition that appeals to a broad internal audience," said sales effectiveness expert Sheryl Kingstone, director of customer centric strategies at Yankee Group. "Sales professionals have to take their message and sell it directly to the CEO and hit their hot buttons. Then to the CFO, who cares about a different set of hot buttons, along with the CIO and other operational heads. First Research gives you the information you need to do just that."
Executive Insight presents specific talking points relevant to the CEO, CFO, CIO, HR professionals and sales and marketing executives. With Executive Insight, sales and marketing professionals can easily pinpoint and specifically address key business issues when meeting with a business owner who wears multiple hats, a high-level corporate executive with ultimate buying authority, or a team of executives with different issues and agendas. First Research subscribers can use Executive Insight to save time, demonstrate an understanding of relevant issues, effectively tailor messages, and gain confidence throughout the sales process.
"Executive Insight gives the producer a more detailed and inside look at some key hot buttons for an organization's officers," said Mark Julik, BSD, Arthur J. Gallagher Risk Management Services Inc. "Coupled with the call preparation questions, it will allow me to be more prepared for an introductory call as well as make me more educated about that specific industry."
"I love the idea of breaking key issues and pain points out by executive level and using the understanding I gain from Executive Insight to spark conversation and dialogue with Business Decision Makers," explained Jeremy Russell, strategic growth manager, Sage Software. "Executive Insight will also help our channel partners think beyond the gatekeeper to connect with and sell to the executives down the hallway."
"First Research Executive Insight was created to help sales and marketing professionals communicate more effectively and sell more successfully," said Bobby Martin, First Research president and co-founder. "We're very excited about this new offering, and through it, are confident that our customers will be more successful in establishing a rapport that will grow into a lasting customer relationship."
Executive Insight is currently available to all First Research subscribers. First Research subscribers gain access to the comprehensive set of Industry Intelligence Tools, including Industry Profiles, Call Prep Sheets, Email Alerts and State Profiles.
About First Research
First Research is the leading provider of Industry Intelligence Tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the "heavy lifting" by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect's or client's business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as Bank of America and Merrill Lynch. Used by more than 50,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.
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