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Myvu Corporation to Permanently Incorporate Low Cost Myvu Solo Plus Into Product Line

TMCNet:  Myvu Corporation to Permanently Incorporate Low Cost Myvu Solo Plus Into Product Line

[January 06, 2009]

Myvu Corporation to Permanently Incorporate Low Cost Myvu Solo Plus Into Product Line

WESTWOOD, Mass., Jan 06, 2009 /PRNewswire via COMTEX/ --
Video Eyewear Leader to Offer Preview of Upcoming Lifestyle Models at CES (Booth A-162) and Showstoppers (Table 3)

Myvu Corporation, the leader in video eyewear, today announced that it is incorporating its low cost viewer, the Myvu Solo Plus, as a permanent part of the 2009 product roadmap. The company had previously offered a promotion of the Solo Plus for $99 after $30 rebate through the end of 2008. Myvu will also showcase its upcoming 2009 personal media viewer innovations at 2009 International CES (Booth A-162) and Showstoppers (Table 3).

"This past year was a milestone one for Myvu with nationwide retail availability, industry recognition and mainstream consumer adoption that saw enormous growth for the company from 2007," said Kip Kokinakis, president and CEO of Myvu Corporation. "It is clear to us that our bold move to price the Solo Plus at an entry level for the consumer was a big part of our 2008 holiday success."

Building upon last year's successful product line, the four upcoming 2009 Myvu personal media viewers will offer more functionality, increased viewing options, and industrial design focused on serving consumer demand for widespread mobile compatibility across four price points. Still under development, the four new Myvu personal media viewers will be released in spring 2009 and are ideal for all lifestyles -- travel, business and entertainment. Focusing not only on an enhanced design and viewing experience, Myvu has developed new functionality making the media viewers widely compatible with the mobile digital lives of consumers.

"We're excited to demo a preview of our new models at CES, which will lead the industry with new mobile functionality that, until now, has only been dreamed about. In 2009, Myvu will continue to transform the breadth of consumer and business platforms embraced and enhanced by Myvu personal media viewers," continued Kokinakis.

About Myvu Corporation
Myvu Corporation is the worldwide leader in designing and manufacturing innovative video eyewear for mobile entertainment. The company's Myvu line of personal media viewers has received widespread industry recognition for its breakthroughs in ergonomics, features and functionality. These accolades include RetailVision's "Best New Technology" award, iLounge's "Best Wearable Display" designation and the Consumer Electronics Association's Innovations 2008 Design and Engineering award. Myvu transforms portable media players, including all Apple iPod with video models, Apple iPhone and iPhone 3G, Zune and others into a private viewing experience. Myvu is a privately held company based in Westwood, Massachusetts, with venture capital financing from Atlas Venture, The Hillman Company, Intel Capital and Turner Broadcasting System, Inc. For more information, visit www.Myvu.com.

SOURCE Myvu Corporation
http://www.Myvu.com

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