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ShopNBC Launches Online Cellular Store, Powered by Simplexity
(Market Wire Via Acquire Media NewsEdge) MINNEAPOLIS, MN -- (MARKET WIRE) -- 11/25/09 --
ShopNBC (NASDAQ: VVTV), the premium
lifestyle brand in electronic retailing, today announced the ShopNBC.com
Cellular Store (http://wireless.shopnbc.com/), featuring mobile devices and
service plans. The new online destination at ShopNBC.com is powered by
Simplexity, a leading online retailer of cell phones and home services. As
part of the network's ShopNBC Anywhere initiative, customers can shop via
cable and satellite TV; online at www.ShopNBC.com, and streamed live at
www.ShopNBC.TV.
ShopNBC customers now have the ability to research and buy mobile devices,
accessories and service plans through the ShopNBC.com Cellular Store. With
over 400 items from the top wireless providers in the country, visitors can
browse hundreds of wireless devices from LG, BlackBerry, Samsung and more
by phone type, service provider, or rate plan as well as order accessories
for mobile devices. Users can also upgrade their existing cell phone and
service plans with ease.
"We are pleased to collaborate with Simplexity on this expanded web product
initiative for our consumer electronics category," said John Schrogie,
Director of Housewares and Consumer Electronics of ShopNBC. "Through the
ShopNBC.com Cellular Store, we are able to enhance our premium shopping
experience for customers seeking the newest wireless brands and products."
"We are excited to be selected by ShopNBC," said Jeff Baskin, Senior Vice
President of the Consumer Wireless Division of Simplexity. "They have
earned a stellar reputation for being the premium lifestyle brand in the
electronic retailing industry, and an authority and destination for
consumer electronics. With our support, they can now include wireless
products and services to their product assortment and further delight their
loyal customers."
For more information please visit http://wireless.shopnbc.com/.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a premium
lifestyle brand. The shopping network reaches 73 million homes in the
United States via cable and satellite television: DISH Network channels 134
and 228; DIRECTV channel 316. Programming is also streamed live on the web
at http://www.ShopNBC.TV. Its companion Internet site,
http://www.ShopNBC.com, is recognized as a top e-commerce site with
compelling product videos.
About Simplexity
Simplexity is the leading online retailer of cell phones and wireless
plans. Simplexity's technology solutions include merchandising,
procurement, customer service, billing, customer relationship marketing,
order processing and cell phone activations for the largest carriers in the
U.S. We operate private label websites for some of the largest names in
retail, including Best Buy, RadioShack, Newegg, Sears, and Dell,as well as,
the popular website Wirefly (www.wirefly.com), the leading one-stop cell
phone and wireless plan comparison shopping site that has been awarded
"Best of the Web" by Forbes magazine and "Best in Overall Customer
Experience" by Keynote Systems. For more information about the company,
its products and services, visit the Simplexity corporate website at
www.simplexity.com.
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Contact Info:
Anthony Giombetti
ShopNBC
Media Relations
612 308 1190
Email Contact
Megan E. Murray
Simplexity
Director, Corporate Communications
703 657 4102
Email Contact
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