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RMG Networks Announces Partnership With Row 44 and the Addition of the Southwest Airlines On-Board WiFi Portal to Its Travel Media Portfolio
SAN FRANCISCO, CA, Dec 11, 2012 (MARKETWIRE via COMTEX) --
RMG Networks, the leader in travel media, announced today an
exclusive digital media partnership with Row 44, the leading provider
of in-flight WiFi and device-based entertainment for airlines around
the world, to monetize the in-flight media assets on the Southwest
Airlines WiFi Portal managed by Row44. This partnership adds
in-flight digital media assets to RMG's robust travel media
portfolio, and introduces Southwest to its fleet of U.S. airlines.
With an average flight time of nearly two hours, passengers are
looking to be engaged, and RMG's expanded Travel Media Network
provides advertisers with tools to engage and activate an affluent
business audience at 30,000 feet.
RMG, the leading in-flight digital media company in the U.S., now
represents the WiFi and in-flight entertainment portal across the Row
44-equipped Southwest fleet, giving brands unmatched access to more
than six million travelers each month. Fully interactive in-flight
media tactics allow brands to activate and engage passengers on more
than 350 Southwest Airlines aircraft, and will roll out to more than
400 planes by the end of the year.
"With Row 44, Southwest is deploying technology that enhances the
passenger experience and creates a bring-your-own in-flight
entertainment (IFE) system," said Garry McGuire, CEO of RMG Networks.
"Brands recognize the value of the travel audience and the ability to
reach them within the in-flight context. Digital media represents a
huge opportunity for marketers looking to engage and activate this
hard-to-reach segment."
The addition of Southwest through Row 44 expands RMG's media fleet to
over 2,000 aircraft in the U.S. and offers marketers the ability to
insert ads into live television through Row 44's streaming IPTV media
product. The system also provides WiFi Internet access that will
include display advertising on the landing page and other sponsorship
opportunities.
About RMG Networks
RMG Networks is a leader in the digital
place-based video industry. The company operates the largest digital
media network in the air travel space with more than 120,000
in-flight media screens, 2,200 aircraft and an audience of more than
35 million passengers per month. RMG works with leading global brands
and their advertising agencies across industries such as consumer
electronics, automotive, financial services and technology looking to
engage with the elusive affluent traveler audience segments. RMG also
operates a Digital Media Services business unit that builds and
operates networks and offers a range of innovative signage software
solutions for SMBs and enterprise customers.
The company is based in San Francisco, CA and operates offices in New
York, Detroit, Chicago, Los Angeles, and Beijing, China. For more
information visit www.rmgnetworks.com
About Row 44
Row 44, Inc. is the leading in-flight WiFi and
device-based entertainment provider for commercial airlines. Row 44
enables airlines worldwide to provide their travelers with high-speed
Internet connectivity, access to world-class entertainment content,
including live television and streaming Video on Demand, and local
activities that can be booked en route. Aboard more than 400 planes
worldwide, Row 44 has the largest fleet of high-speed WiFi-enabled
planes that operate over land and sea with airline partners including
Southwest Airlines, Norwegian Airlines, Transaero, Mango Airlines and
Icelandair. The Row 44 platform uses the most reliable, sustainable
technology for connectivity available today to deliver airline
passengers a quality travel experience, and airlines incremental
revenue and growth opportunities. To learn more, please visit
www.row44.com.
RMG Networks Media Contact:
Jennifer Fleming
Email Contact
605-275-4075
SOURCE: RMG Networks
http://www2.marketwire.com/mw/emailprcntct id=A6E7F1D36822F466
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