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UltraHD via Satellite Poised to Carve Market Niche
CAMBRIDGE, MA, Jan 22, 2013 (MARKETWIRE via COMTEX) --
NSR's newly released UltraHD via Satellite finds, over the long
term, UltraHD channels representing a respectable but niche
opportunity for satellite companies. This nascent market is expected
to start at a low base in 2015 with just 15 channels being demanded
by the global cable TV, IPTV and DTH industries combined. The global
satellite UltraHD market is expected to reach $412 million in 2025
from an $8.2 million revenue base in 2015.
With ROI metrics being volatile in the early part of the market
cycle, the expectedly small niche that UltraHD is likely to serve
lends to the pay TV industry's slow adoption of this new video
format. One of the major market restraints is the level of risk
taking by service providers, which is key to ecosystem development.
TV manufacturers are one of the first to ante up as UltraHD TV sets
from major manufacturers like Sony, LG and Samsung are being
unveiled. Content including movies and sporting events, as well as
cameras to shoot UltraHD, are already available.
Also contributing to the ecosystem is the satellite industry via
Eutelsat's launch of a dedicated UltraHD channel to benefit the
broadcasting chain. "However, real risk-taking has to come from TV
content owners and service providers who will be delivering UltraHD
to households. At this stage of the market cycle, there does not seem
to be enough impetus towards substantial investments," according to
the study's author Jose Del Rosario, Senior Analyst for NSR.
Over time, the market should begin to grow at higher levels; however,
the percentage of UltraHD channels compared to SD and HD channels is
expected to be a very small share. "Although regarded by some in the
industry as potentially 'the next big thing' or the largest revenue
driver for satellite communications, it is NSR's view that UltraHD
will be a small niche with minimal impact in revenues and channel
carriage over the long term, relative to SD and HD growth," notes Del
Rosario.
UltraHD via Satellite provides an honest assessment of revenue
opportunities, and anticipates key issues, challenges as well as
regional consumption patterns that are vital in qualitatively and
quantitatively analyzing the value proposition of provisioning
UltraHD as part of a pay-TV provider's strategic offering.
About the Report
NSR's UltraHD via Satellite study analyzes key
elements for satellite-based UltraHD demand in terms of market
viability, cost considerations, ecosystem development and end user
adoption issues. The market proposition of Standard Definition (SD),
High Definition (HD) and the ultimate fit of UltraHD for future
requirements is evaluated. The report provides a complete and
comprehensive analysis of addressable markets and demand trends
covering 10 regions and 3 distinct vertical markets, including CATV,
IPTV and DTH. The report forecasts channels and satellite operator
capacity revenues in each frequency platform that includes C-band,
Ku-band, Dedicated Ku-band, Dedicated Ka-band and HTS for the period
2015-2025. For additional information on this report, including a
full table of contents, list of exhibits and executive summary,
please visit www.nsr.com or call NSR at 617-576-5771.
About NSR
NSR is a leading international market research and
consulting firm with a core focus on the satellite sector and related
industries. Founded in 2000 and with an experienced group of analysts
located in all regions, NSR specializes in analysis of growth
opportunities across four core sectors: Satellite Communications,
Broadcasting & Digital Media, Hybrid & Emerging Applications and
Commercial Space.
SOURCE: NSR
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