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"And the CASSIE goes to?Morty from MTS!"
WINNIPEG, Jan. 29, 2013, 2013 (Canada NewsWire via COMTEX) --
MTS and DARE receive two silver medals at annual awards recognizing
excellence in advertising
Stock Symbol: MBT
MTS's animated spokesperson Morty and
his animal cohorts brought home two silver medals for MTS and its
advertising agency DARE at last night's Canadian Advertising Success
Stories (CASSIES) awards gala in Toronto.
"Morty is a great spokesperson for MTS, and Manitobans can look forward
to enjoying his dry humour for some time to come," said Stan Kurtas,
MTS VP of Marketing. "I'm proud of the work the MTS advertising team
and DARE have done, and we're pleased to be recognized at the CASSIES
awards."
Taking silver in the "Off to a Good Start" category and the "Best
Integrated Campaign" category, the CASSIES awards recognize the
strengths and effectiveness of MTS's new brand platform. Launched in
2011, the MTS advertising campaign featuring the animated bison Morty
and his prairie friends has been popular among Manitobans of all ages.
These characters have appeared in numerous TV, print, radio and direct
mail advertisements for several MTS services including MyBundle(®), MTS Ultimate TV(TM), and the MTS 4G HSPA+ and 4G LTE wireless networks.
The "Off to a Good Start" category recognizes new advertising campaigns
that have generated positive business results for over six consecutive
months. In order for campaigns to be considered in the "Best Integrated
Campaign" category, they must have at least three separate channels of
communication, i.e., TV or radio commercials, print advertising, direct
mail, etc. The award is based on a case study submission outlining
proven business results.
Jonathan Longworth, DARE's VP Client Integration, says "Morty 2.0 was
the perfect evolution to a character that Manitobans have long
connected with. We wanted to bring back the much-loved bison's wit,
friendliness and likability - but built for the new world of
technology, which is in many ways symbolic of MTS itself. We have a
passionate team working on this campaign and we're thrilled with both
the business success, and now the awards too."
Presented by the Institute of Communication Agencies (ICA), the
Association des agences de Publicité du Québec (AAPQ), and Association
des professionnels de la communication et du marketing (APCM) and
produced by strategy magazine, the annual CASSIES awards are dedicated to recognizing,
rewarding and improving the business effectiveness of advertising.
About MTS
MTS is the leading full-service communications provider for residential
and business customers in Manitoba. The company's suite of products and
services include the latest in wireless technology, high-speed
Internet, an award-winning IPTV service, voice services, home security,
and an extensive range of business solutions. A technology leader, MTS
operates advanced wireless networks delivering the best coverage for
Manitobans with its 4G, CDMA and Wi-Fi wireless networks and is
investing to build out its extensive fibre-to-the-home network in over
20 Manitoba communities. MTS's momentum is fuelled by the knowledge,
skills and spirit of its 3,000 Manitoba-based employees. With over 100
years of operations, MTS is rooted firmly in the community and is a
proud sponsor of the MTS Centre, home to the NHL's Winnipeg Jets. MTS
is wholly owned by Manitoba Telecom Services Inc. which is listed on
the TSX (trading symbol: MBT). For information on MTS's products and
services, please visit www.mts.ca.
About DARE
DARE is a brand building agency for the digital world. Our aim is to
harness the power of daring ideas to help solve business problems.
Daring ideas that are founded on real insights, a platform of
innovation and brought to life through outstanding creative. Our
mission is simple - create success for our clients by crafting ideas
that are noticed, respected, discussed, sought-out, re-tweeted, loved,
sometimes hated (but not often), mashed up, sent to mom and are
ultimately ripped off. You can find DARE in Vancouver, Toronto, London,
New York and thisisdare.com
Forward-looking Statements Disclaimer
This news release includes forward-looking statements and information
(collectively, the "statements") about the Company's corporate
direction, business opportunities, operations, financial objectives and
future financial results and performance that are subject to risks,
uncertainties and assumptions. As a consequence, actual results in the
future may differ materially from any conclusion, forecast or
projection in such forward-looking statements. Therefore,
forward-looking statements should be considered carefully and undue
reliance should not be placed on them. Examples of statements that
constitute forward-looking information may be identified by words such
as "believe", "expect", "project", "should", "anticipate", "could",
"target", "forecast", "intend", "plan", "outlook", "see", "set",
"pending", and other similar terms.
Factors that could cause anticipated opportunities and actual results to
differ materially include, but are not limited to, matters identified
in the "Material assumptions" section below, the "Risks and
uncertainties" section, elsewhere in the Company's 2011 Annual MD&A and
2011 Annual Information Form, all of which are available on SEDAR at www.sedar.com.
Please note that forward-looking statements reflect Management's
expectations as at the date hereof. The Company disclaims any intention
or obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise,
except as required by law.
SOURCE: MTS Allstream
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/January2013/29/c9414.html
SOURCE: MTS Allstream
SOURCE: Manitoba Telecom Services Inc.
Media: Chelsea Ross Corporate Communications (204) 958-1848
media.relations@mtsallstream.com
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