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infoAnalytica Commissions Market Research on IPTV and Its Impact on Interactive In-Room Entertainment (IRE) in the North American Hospitality Industry
NORTH BERGEN, NJ, Feb 20, 2013 (MARKETWIRE via COMTEX) --
infoAnalytica, a specialist research and consulting company, has
recently published an in-depth market study on the impact of IPTV on
Interactive In-room Entertainment (IRE) Systems within hotels in
North America. Widely acknowledged as a potential in-room technology
enabler for hotels in North American and worldwide, IPTV with its
year-on-year growth is continuing to encourage hotels to allocate
larger budgets to converged IP Networks. The many moving parts of a
full IPTV/IRE architecture contribute to the complexity, however, the
benefits are real and can certainly be perceived as a service
differentiator to the guest base and have a significant positive
impact on guest loyalty and potential increased revenue for hotels.
The report presents the latest IPTV trends in the Hotel Industry. It
assesses the impact of the IPTV technology platforms on a hotel's
revenue and gauges its viability in the near future. The report
showcases how hoteliers deploy IPTV systems on their properties and
the services they offer via IPTV technology. Alternatively, the
report also aims at understanding barriers that prevent hotels from
deploying IPTV systems, despite its many benefits.
Key questions hotels and service providers have, including the impact
of IPTV on hotel revenue, the barriers faced by hotels considering
installing IPTV in their properties, proposed budget allocations for
IPTV deployments, and how VOD, OTT, e-commerce and advertising via
IPTV impact ROI are included. Findings have been validated with
insights from a 3-month long survey and interviews with industry
experts and senior hotel executives.
Technology descriptions and vendor profiles (Middleware and SIs, STB,
VOD Server, DRM and Content Providers / Vendors for Hotels) are
included in the report. More information on the report, along with a
detailed outline and an excerpt is available on infoAnalytica's
website here.
Already purchased by key players in the market such as
Docomo/Intertouch and Panasonic, this is the second in a series of
proprietary reports infoAnalytica will be publishing over the
forthcoming year to scan the North American hospitality market. Other
reports include an already published market study on High Speed
Internet Access (HSIA) in Hotels in North America. For more
information on the reports and price options, email infoAnalytica at
reports@infoanalytica.com or call +1 (732) 357-7518 / +1 (650) 242
8364.
Contact:
Amit Gupta
650-242-8364
SOURCE: infoAnalytica Consulting
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