[October 16, 2014]

Bharti Airtel Launches airtel talk Mobile Application Targeted at Indians Overseas

Bharti Airtel (News - Alert) Hong Kong Ltd. today announced the launch of 'airtel talk' - an all-in-one communication application that facilitates easy and affordable calls into India. ¹Now available for free on Google Play and Apple App Store, airtel talk uses 3G or WiFi (News - Alert) connectivity to enable high quality voice calls to landlines and mobile at prices as affordable at 1cent/minute. Other airtel talk services include free messaging, free video calls and conference calls services. As the world's fourth largest mobile operator and market leader in India, Bharti Airtel (News - Alert) aims to connect the Indian diaspora to its massive subscriber base of over 300 million with as well as others abroad.

"Over the last few years, we have seen a steady rise in the international communication traffic to and from India. The high international call costs, however, are a deterrent towards customers freely connecting with friends and family when abroad. At the same time, factors such as fast expanding penetration of smartphones and adoption of data services have led to a new market preference for integrated forms of communication such as video calling, instant messaging etc. In such a scenario - Airtel, as India's leading operator, is well poised to address this market gap and exploit its potential. airtel talk is pegged at working as an alternative to current options (like expensive ISD voice-only calls, sub-quality messenger calls, calling cards etc.) available for customers looking to connect with India and other parts of the world", said Ajay Chitkara, CEO - Global Business, Bharti Airtel.

Airtel's robust network infrastructure across its countries of operations and strong carrier alliances in other geographies will collectively deliver high quality service experience for airtel talk users at affordable costs.

Indians residing abroad and making frequent international calls can now choose from a range of compelling airtel talk plans and also enjoy 10 minutes of free talk time to India as part of an introductory offer.

Download airtel talk at http://goo.gl/eu1fW6 for Android (News - Alert) devices, or http://goo.gl/UgZkQC for iOS devices. For more details, please log on to http://www.airtel.com/airteltalk/.

About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 300 million customers across its operations at the end of August 2014. To know more please visit, www.airtel.com

¹airtel talk is available for download globally except in India and certain markets of Middle East, Africa and South Asia. For a complete list of countries, please visit www.airtel.com/airteltalk/faq.html.

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