[July 30, 2015]

Research and Markets: Global Mobile TV Market 2015-2019 - Evolution of Pick-and-Pay Services with AT&T, Comcast, MobiTV, Sky, SPB TV, Time Warner Cable & Verizon Dominating

Research and Markets (http://www.researchandmarkets.com/research/4dqwmw/global_mobile_tv) has announced the addition of the "Global Mobile TV Market 2015-2019" report to their offering.

The analysts forecast the global mobile TV market to grow at a CAGR of 7.96% over the period 2014-2019.

A TV that can be accessed on mobile devices such as smartphones or tablets is referred to as a mobile TV. It offers both free-to-air and pay TV services. Free-to-air television service is received from terrestrial television stations, whereas pay TV is delivered by a cell phone network provider. In a mobile TV, live shows can be downloaded and podcasted from the internet to view as per user's convenience.

The report, Global Mobile TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Pick-and-pay services enable custmers to pay for the channels they wish to watch. They offer freedom from traditional bundled services, which include a package of pre-defined channels or mobile TV channels along with the regular satellite TV/IPTV (News - Alert) channels. Vendors are aggressively adopting this strategy to control the increased churn rate of subscribers, resulting from the high adoption of OTT and IPTV services. However, the popularity of pick-and-pay services could lead to the extinction of many channels, increasing the cost for content providers who need to be flexible with content development and delivery.

Further, the report states that easy availability of free Internet TV services has increased the reluctance of customers to opt for mobile TV subscription services.

Key Vendors

• AT&T
• Comcast
• MobiTV
• Sky
• SPB TV
• Time Warner (News - Alert) Cable
• Verizon Communications

Other Prominent Vendors

• Bell Canada
• Bharti Airtel (News - Alert)
• Charter Communications
• Consolidated Communications
• Cox Communications
• Orange (News - Alert)
• Tata Sky

Key Topics Covered:

1. Executive Summary
2. List of Abbreviations
3. Scope of the Report
4. Market Research Methodology
5. Introduction
6. Market Landscape
7. Geographical Segmentation
8. Market Attractiveness
9. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/4dqwmw/global_mobile_tv

View source version on businesswire.com: http://www.businesswire.com/news/home/20150730005992/en/

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