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Eros International Announces Partnership with Bharti Airtel
[August 14, 2015]

Eros International Announces Partnership with Bharti Airtel


Eros International Plc (NYSE:EROS) ("Eros"), a leading global company in the Indian film entertainment industry, announced a partnership between ErosNow, the dedicated online entertainment service of Eros International and Bharti Airtel (News - Alert) Limited's Wynk Movies, a curated movie marketplace that offers an exhaustive library of popular movies and other entertainment videos across genres.

Through the partnership, users of Wynk Movies will be able to access ErosNow's premium Bollywood content offering thousands of new and classic Bollywood movies, including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 before their television premiere.

Speaking on the collaboration, Rishika Lulla Singh, CEO of Eros Digital said, "Armed with our content library and first mover advantage, our vision for ErosNow is to fulfill the growing consumer need for endless premium entertainment on-demand and on-the-go, whether on their smartphones, tablets, laptops or internet enabled devices. An important part of our strategy is to be platform-agnostic and we are delighted to partner with Airtel, a leading player in its space and a front runner in the 4G revolution where we believe our content and distribution synergies will create a win-win consumer proposition."

Kartik Sheth, CEO Wynk Movies, Airtel said, "We are confident that having Eros' premium content on our app will help drive greater adoption of video services throughout India as consumers look to access some of the most compelling movies, music and TV shows. As smartphone penetration deepens, Wynk Movies will further empower users to seamlessly access the best of video content on the move".

Kumar Ahuja, President - Business Development, Eros International added, "With over 26.5 million registered users worldwide, the ErosNow platform is continuing to gain impressive traction with consumers and we believe our integration with Airtel and their Wynk Movies platform will provide further momentum to our customer acquisition strategy in India and globally."



Currently in its beta phase, the one-stop-shop video destination, Wynk Movies is now available for Android (News - Alert) users and will be launched for iOS users in the weeks to come. To download the app, just log on to movies.wynk.in.

About ErosNow


ErosNow is Eros International Plc's leading on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen. ErosNow offers its 26.5 million plus registered users the promise of endless entertainment hosting the largest library of films, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Premieres of latest films before their television window and high quality original drama series also differentiate the ErosNow offering. Become a user at www.erosnow.com or download the app.

About Airtel and Wynk Movies

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV (News - Alert), DTH, enterprise services including national & international long distance services to carriers. Bharti Airtel had nearly 332 million customers across its operations at the end of Jun 2015. Wynk Movies is Airtel's curated movie marketplace that offers an exhaustive library of popular movies and other entertainment videos across genres. Users across mobile operators can enjoy the ability to download unlimited videos and watch it offline at a time convenient to them on Wynk Movies. The app offers thousands of movies and videos from 5 partners including Eros Now, Hooq, Sony LIV, YouTube (News - Alert) and DailyMotion. Currently in its beta phase, the one-stop-shop video destination, Wynk Movies is now available for Android users and will be launched for iOS users in weeks to come.

About Eros International Plc

Eros International Plc (NYSE:EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 2,300 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. For further information please visit: www.erosplc.com.


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