TMCnet News
Research and Markets: Latin America Online Video Platform Market in 2015-2019: Videoconferencing to become the most used method for business communication in 2016Research and Markets (http://www.researchandmarkets.com/research/6q4g6r/online_video) has announced the addition of the "Online Video Platform Market in Latin America 2015-2019" report to their offering. The online video platform market in Latin America to grow at a CAGR of 20.37% during 2014-2019. The report, Online Video Platform Market in Latin America, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. By 2016, videoconferencing is going to become the most used method for business communication, replacing the concept of conference calls. Several consumer devices such as broadband-connected PCs and smartphones and tablets can be used by employees of the organization to connect, communicate, and share data with each other. Videoconferencing using Skype (News - Alert) is inexpensive and easy to use and execute. More than 50% of SMEs in Latin America have replaced business travel with video-based commuication. Several large companies are also investing in videoconferencing to reduce their business-related travel costs. Since online video platforms help companies in recording, webcasting, and streaming videoconference meetings, high demand for videoconferencing also drives the demand for online video platforms. According to the report, in 2014, the video market witnessed a more than double increase in the number of videos watched by its online audience as compared to that in 2012. The online audience is no longer looking at videos as a mode of entertainment; it is also a mode of increasing popularity and money making. In Brazil, Argentina, and Mexico more than 60% of adults watch online videos on a weekly basis. Also, there is a radical shift in the video content from films of short duration (short movies) to those with more informative and longer duration content. As opposed to the traditional user-generated videos for fun, there are several genres of online video now in the market, including professional videos and videos from the entertainment industry as well as videos for commercial advertisements. Also, people have started watching videos on mobiles, tablets, laptops, and IPTV (News - Alert) sets rather than just on their desktops. This rise in the online video audience is driving a large number of marketers to invest in online video advertising. Further, the report states that one of the major challenges in the market is the limit in the availability of the content. To calculate the market size, the report takes into account revenue generated from the following: - New subscriptions - Technical support - Software maintenance Key Vendors - Brightcove - Kaltura - Ooyala - Samba Group Other Prominent Vendors - KIT Digital - LongTail Ad Solutions - MediaCore - PermissionTV - VMIX Media For more information visit http://www.researchandmarkets.com/research/6q4g6r/online_video
View source version on businesswire.com: http://www.businesswire.com/news/home/20150917005757/en/ |
