[November 14, 2017] |
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Further Growth at Eutelsat 7/8° West Video Neighbourhood: Now Reaching into over 56 Million TV Homes in Middle East and North Africa
Regulatory News:
Eutelsat (News - Alert) Communications (Paris:ETL) (Euronext Paris: ETL) today
presented the results of its industry-benchmark survey on TV trends
across the Middle East and North Africa at the ASBU BroadcastPro
Selevision Summit in Dubai.
Satellite: the preferred digital video infrastructure across Middle
East and North Africa Satellite TV reception in the MENA region
has continued to increase its market-share compared to terrestrial and
IPTV (News - Alert), and now reaches into 59 million homes. This represents 94% of the
62.2 million TV homes in 14 Arab-speaking countries, up from 92% only 12
months ago.
Eutelsat 7/8° West neighbourhood: first choice for multi-channel
viewing Eutelsat's 7/8° West neighbourhood has further
reinforced its pole position, with reach into 56.2 million homes in 14
Arab countries, up 3.1 million homes in only one year. The
attraction of 7/8° West for 95% of the satellite homes in the region is
driven by an exceptional line-up of over 1,200 Arabic and international
channels, with a high diversity of free-to-air content and exclusivity
(55% of exclusive channels). This latest audience growth also reflects
the expanding offer of High Definition content at 7/8° West, up 34% in
12 months to 179 channels (15% of channels).
10 million new HD-equipped homes in 12 months The pace of
adoption of HD is accelerating in the MENA region, with HD-equipped
homes now reaching 28.2 million, up from 17.7 million in 12 months and
representing 46% of TV homes. This percentage is even more significant
at the Eutelsat/Nilesat 7/8° West neighbourhood where 66% of homes own
HD displays.
Michel Azibert, Eutelsat Chief Commercial and Development Officer, commented
on the figures: "Our 2017 survey confirms the dominance of atellite
as the preferred digital infrastructure across the Middle East and North
Africa and highlights key trends, notably the increasing significance of
High Definition broadcasting. It also confirms the 7/8 ° West
neighbourhood as the prime gateway for broadcasters, reaching into over
56 million homes from Morocco to the Gulf States. In addition to this
capability, our complementary HOTBIRD neighbourhood broadcasts almost 80
Arabic channels, making it a compelling neighbourhood for reaching into
millions of homes across Europe as well as in the Middle East and North
Africa."
About the Eutelsat TV Observatory Eutelsat's TV Observatory
is an extensive multi-national analysis of TV reception modes and trends
carried in 51 audiovisual markets in Europe, the Middle East and North
Africa. Working with IPSOS, new analysis was carried out in June-July
2017 via face-to-face interviews with over 4,000 consumers in Morocco,
Algeria, Egypt, Saudi Arabia that account for 70% of TV homes in the
region. The study excludes hotels, public administration buildings,
hospitality structures and other countries included in the 7/8° West
footprint such as Mauritania, Sudan and Ethiopia.
About Eutelsat Communications Founded in 1977, Eutelsat
Communications is one of the world's leading satellite operators. With a
global fleet of satellites and associated ground infrastructure,
Eutelsat enables clients across Video, Data, Government, Fixed and
Mobile Broadband markets to communicate effectively to their customers,
irrespective of their location. Over 6,600 television channels operated
by leading media groups are broadcast by Eutelsat to one billion viewers
equipped for DTH reception or connected to terrestrial networks.
Headquartered in Paris, with offices and teleports around the globe,
Eutelsat assembles 1,000 men and women from 32 countries who are
dedicated to delivering the highest quality of service.
Eutelsat Communications is listed on the Euronext Paris Stock Exchange
(ticker: ETL).
For more about Eutelsat go to www.eutelsat.com
www.eutelsat.com
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View source version on businesswire.com: http://www.businesswire.com/news/home/20171114005791/en/
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