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Frisco RoughRiders use FanConnect to Engage Fans and Drive Sponsorship RevenueFRISCO, Texas, July 18, 2018 /PRNewswire/ -- The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, are using FanConnect solutions throughout Dr Pepper Ballpark to extend their award winning stadium experience. It's easy to see why the RoughRiders have finished first among all Double-A franchises in attendance in each of the last 13 seasons, as they continually add new stadium features and technologies to engage fans of all ages. FanConnect is the latest such offering. Installed throughout the park, FanConnect lights up about 80 screens including concessions, the concourse, Business Entertainment Suites, and bar areas. From innovative digital menus to engaging team information and social media, FanConnect transforms existing televisions into a fan engagement platform. "FanConnect is a natural extension of our 360-degree fan experience at Dr Pepper Ballpark," President and General Manager Andy Milovich said. FanConnect also provides a new ource of sponsorship revenue for the RoughRiders. "We have seen great adoption from our sponsors and generated an immediate ROI before the season started; Our sponsors can now provide targeted messaging to nearly 500,000 fans annually using FanConnect," said Milovich. Larry Witherspoon, FanConnect's CEO noted, "We announced this partnership back in the fall of 2017 and are thrilled to see the results for the RoughRiders. We deployed the FanConnect solution using the existing infrastructure - giving the RoughRiders a quick to implement, low cost solution that no one else could deliver." About the RoughRiders About FanConnect View original content with multimedia:http://www.prnewswire.com/news-releases/frisco-roughriders-use-fanconnect-to-engage-fans-and-drive-sponsorship-revenue-300682525.html SOURCE FanConnect |