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Brightcove Commissions Pay TV and OTT TV Study in TaiwanSINGAPORE, Oct. 29, 2018 /PRNewswire/ -- Brightcove Inc. (NASDAQ: BCOV), the leading global provider of cloud services for video, today announced findings from its market study, Taiwan OTT Television Research Report 2018, in partnership with YouGov, an international data and analytics group, and Cleeng, the leading video eCommerce platform. Based on an online survey with 950 respondents, the study highlighted trends in video consumption, preferences towards cable TV and OTT TV services, motivators that drive pay TV and OTT TV adoption, and payment preferences in Taiwan. With 6.5 million subscribers, Taiwan is one of the markets with the highest pay TV penetration rates in Asia. The research uncovered that the perceived value of pay TV versus OTT is fundamentally different. The majority of consumers report they originally subscribed to their Pay TV service for a wide range of channels, compared to OTT, where users report originally joining for specific content. Up to 80 percent of viewers in Taiwan would consider signing up for OTT services, if offered via their pay TV operators. Only 20 percent of viewers are currently subscribed to OTT TV services. When it comes to payment preferences, for both pay TV and OTT consumer want more flexibility to cancel their subscription at any time. Ben Morrell, Vice President, Asia at Brightcove said, "With pay TV businesses elsewhere in Asia continuing to lose subscribers, this research suggests the high potential of OTT TV becoming a successful extension to the pay TV business in Taiwan. Providing a robust library of content at attractive price points, with the flexibility to cancel anytime seems like the right combination that both pay TV and OTT TV service providers need to get right. Brightcove is actively playing an integral part of the expansion of television online across Asia and globally, with hundreds of media companies using our platform. Thus, we have the insights into how media companies are solving common problems today that will impact their future plans." Summary of he research: Pay TV research findings
OTT TV research findings
Click here to download the full report to get more insights around viewing habits, device preference and payment preferences. Brightcove on social media: About Brightcove About YouGov Our suite of syndicated, proprietary data products includes YouGov BrandIndex, the daily brand perception tracker, and YouGov Profiles, our planning and segmentation tool. Our market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. With 30 offices in 20 countries and panel members in 38 countries, YouGov has one of the world's top ten international market research networks. For further information, visit https://ap.yougov.com/ About Cleeng Press Contacts North America: Asia: SOURCE Brightcove |