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Juniper Research: Games Video-on-Demand Subscribers Offer a Rich Niche to SVOD Providers - Watching Twice as Many Streaming Services Than Video-Only ViewersJuniper's latest research, Digital TV & Video Streaming Survey: Consumer Attitudes 2018, found that users who viewed games videos were more likely to subscribe to a greater number of SVOD (Streaming Video-on-Demand) services than the average user; around 6 SVOD services, compared to 2-3. Juniper surveyed SVOD viewers in the US, the UK and China. Despite this, the survey found traditional TV still has a place, with only 35% of US SVOD users reporting using streaming services more freqently than terrestrial or cable TV. Sports users are even more conservative, with 92% of US sports streaming viewers watching sports content elsewhere, eg through terrestrial TV or in a public venue. For more insights, download the free whitepaper: Digital TV ~ 3 Key Consumer Insights. Multi-Streaming Users Common, but TV Not Dead Yet In addition, the survey found that people who watched games videos were more prolific consumers of video content in general, with over 70% watching streamed video (eg Netflix, Amazon Prime Video, Twitch and YouTube (News - Alert)) several times a day compared to 56% for the average user. This trend applied to each of the countries surveyed. However, dedicated eSports does not appeal to the majority of games stream viewers, with only 26% watching eSports events. Other Key SVOD Survey Findings
Juniper Research (News - Alert) provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary. View source version on businesswire.com: https://www.businesswire.com/news/home/20181128005060/en/ |