Subject:::Cable TV Embraces the Holidays - Cable Spotlight Cable eNewsletter
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November 19, 2012

Cable TV Embraces the Holidays

By Shankar Pandiath, TMCnet Contributor

If there’s one well to tell if the holidays are near, it’s to turn to television. Shows, commercials and special airings of movies all contribute to the holiday season each year. The popular channel, Hallmark, in association with a comprehensive broadcasting network schedule, transforms holidays into a cable TV industry, and has already started with its two months of wall-to-wall holiday programming session. In the meantime, Lifetime has invigorated the seasonal selections, introducing “ten new made-for-TV movies,” of which the first one was aired recently.

The ever-popular annual “25 Days of Christmas” programming by ABC Family is not enough. Hence, they have introduced “Countdown to 25 Days of Christmas,” which will be starting shortly. This new program, in addition to the ever-popular old favorites like Charlie Brown and Frosty the Snowman, are expected to fill the broadcast network schedule through the entire next month. An innovative and already popular TV genre is growing in power of late, followed by 22 new movies that Lifetime and Hallmark are introducing in between. A new Disney (News - Alert) holiday musical is also lined up in the broadcasting network schedule for the next month... Read More

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