January 28, 2013
An Operators' Guide to Success with Home Automation, Control and Monitoring Services
By Bob Wallace, VP of Content
Assuming consumers are educated, ready and able to sign up, new home monitoring and control services from telcos and cablecos are dangerous games that could conclude with an anticipated fertile new revenue ground turning to dust.
Consumers are still struggling to understand the often-changing ins, outs, pricing, promos, combinations, commitments and super fine print that goes with home voice/Internet and TV bundles, offered by warring service providers where they reside. And that’s for residences that still sign up for subscription-based pay-TV bundles.
Simply direct-mailing pieces to the consumer masses (spanning all demographics) pitching home monitoring and control services is a sure recipe for disaster, even with an occasional TV ad. This approach presupposes knowledge of these areas on behalf of consumers, some of which aren’t fully using their TV remotes and think triple play is baseball terminology. Given all that should have been learned from the bundled services battles, how to best proceed should be clear... Read More