February 11, 2013
Apple HDTV: More Than the Market Can Bear?
By Tara Seals, TMCnet Contributor
The drumbeat of rumors swirling around whether or not Apple (News - Alert) will launch the fabled “iTV” – its own connected HDTV—has been renewed thanks to an off-the-cuff comment by CEO Tim Cook during the company’s Q1 earnings call. But the market would still be a challenging one for the company should it choose to go in that direction.
Cook started out by noting that Apple has sold two million units of its $99 palm-sized set-top box, up from 1.3 million in Q4. Cook seemed to indicate that the STB would not be the end of Apple’s efforts in the TV space, which Steve Jobs famously called “a hobby.”
"There's a lot we can do in this space," Cook said. "So we continue to pull the string to see where it leads us... Read More