February 25, 2013
Nielsen Expands TV Ratings to Broadband Viewing
By Tara Seals, TMCnet Contributor
You know broadband TV has arrived when the Big Kahuna of measurement adds non-traditional video viewing to its ratings mix. Nielsen has decided to, in September, start keeping tabs on how many people watch TV via a broadband connection—be it connected TVs, Xbox and other gaming consoles or iPads and tablets.
Nielsen said the number of homes without traditional TV service (cable, satellite or IPTV (News - Alert)) is around 4.2 percent — a number that’s on an upward trend. That’s statistically significant enough to start measuring whether broadband TV has filled the gap—i.e. whether so-called cord-cutting is actually happening. But the measurement will also be elucidating when it comes to supplemental viewing habits, with some in the household viewing broadcast content through traditional means, and others using alternate networks to stream content.
According to Brian Fuhrer, senior vice president at Nielsen, the move will add around 160 homes to Nielsen’s current sample of 23,000 metered houses nationwide. However, the company also is adding new measurements within each household, to the tune of about 2,000 more broadband sets... Read More