Subject:::Nielsen Expands TV Ratings to Broadband Viewing - Cable Spotlight Cable eNewsletter
If you have trouble viewing this email, click here to view online.

  Featured Articles

  Sponsored By: DIGITALK

WEBINAR: Cloud and Carrier Routing: Turning Complexity into Capability

Thursday March 7, 2013 Time: 2:00pm ET / 11:00am PT

The Cloud offers new potential to drive profitability, agility and efficiency in carrier interconnect routing and wholesale termination services. From servicing new business opportunities to creating new efficiencies, the Cloud is giving carriers more options and addressing increased complexity.

But not all Cloud solutions are the same, with different technical options, operations capabilities and business models. The key to success is to ask the right questions and get the most out of a Cloud service to maximize ROI.

In this presentation, DIGITALK CEO, Justin Norris, and CTO, Neil French, will address the key questions to ask when considering a Cloud solution for wholesale termination services and carrier interconnect routing. This will be based on DIGITALK's experience working with a growing number of service providers and network operators who have chosen to adopt a Cloud platform on which to base their carrier routing and wholesale services.

What attendees will learn:

  • Where are the opportunities to enhance wholesale voice termination services
  • What are the critical requirements of a Cloud carrier routing platform
  • How to assess the RoI of a Cloud-based wholesale voice platform
  • What are the hurdles in moving to the Cloud, and how to overcome them
  • What is the future for wholesale voice services in the Cloud

Register Today

  Top Stories

  From The Expert Corner

February 25, 2013

Nielsen Expands TV Ratings to Broadband Viewing

By Tara Seals, TMCnet Contributor

You know broadband TV has arrived when the Big Kahuna of measurement adds non-traditional video viewing to its ratings mix. Nielsen has decided to, in September, start keeping tabs on how many people watch TV via a broadband connection—be it connected TVs, Xbox and other gaming consoles or iPads and tablets.

Nielsen said the number of homes without traditional TV service (cable, satellite or IPTV (News - Alert)) is around 4.2 percent — a number that’s on an upward trend. That’s statistically significant enough to start measuring whether broadband TV has filled the gap—i.e. whether so-called cord-cutting is actually happening. But the measurement will also be elucidating when it comes to supplemental viewing habits, with some in the household viewing broadcast content through traditional means, and others using alternate networks to stream content.

According to Brian Fuhrer, senior vice president at Nielsen, the move will add around 160 homes to Nielsen’s current sample of 23,000 metered houses nationwide. However, the company also is adding new measurements within each household, to the tune of about 2,000 more broadband sets... Read More


   Featured Videos

   Featured Resources

  TMCnet's Blogs

  Featured Channels is Your Source for the Latest Cable News and Information

  Advertise With Us

  General advertising Info: Click here   

  Become a TMCnet columnist!

Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at for details.

This email was distributed by: Technology Marketing Corporation, 800 Connecticut Avenue, Norwalk, CT 06854 As a valued reader or attendee of TMC's publications and events, you will occasionally receive carefully-screened offers and free product information via email. If you no longer wish to receive this type of email, please go to[[email]] to adjust your preferences.