Powered by TMCnet
| More

Cable Technology Feature Article

September 14, 2010

SPEED Partners with Soft Pauer To Launch Official Live MotoGP Timing Application

By Carolyn J Dawson, TMCnet Contributor

SPEED, the first and only North American cable television network dedicated to automotive and motorcycle racing, has partnered with Soft Pauer to deliver live timing and scoring on user’s smartphones and other mobile devices thus enabling fans to connect better with the racing events. 

At the beginning of the MotoGP 2010 season, Soft Pauer had launched the official MotoGP Live Timing Application Premium Pass which turned out be a huge success among MotoGP fans who were able to experience it in the most exciting and innovative way.

Following the immediate success of the MotoGP app, SPEED will now launch the application for all its North American customers which will offer an unprecedented level of information to consumers. Users can get a clear illustration of all the gaps between the riders using the unique dynamic and interactive track map included within the application. Also to keep tab on the session’s progress or track a particular rider, users will get live access to all the timing and scoring information displayed in the same format as that used by the teams at the Grand Prix venue. Another unique point of the application is that users will be able to back-track or re-run a session anytime since all the session data is retained on the user’s device.

Otmar Szafnauer, who is the chief executive officer, said in a recent press release, “We’re delighted to partner with such a prestigious organization as SPEED. The tie-up is a natural one and will give MotoGP fans a unique perspective of a race weekend. Short of actually being on one of the bikes, you can’t get closer to the action.”

According to Kevin Annision, vice president of Digital & Interactive Media for SPEED, Live MotoGP Timing is a fantastic application which will allow them to provide viewers with the best possible coverage of each MotoGP event thus enabling them to deliver enhanced telecast using new and innovative technologies. 

The MotoGP on SPEED App is supported on iPhone (News - Alert), iPod Touch, iPad and Android and can be downloaded from the iTunes Store and Android Market at a cost of $11.99. Users will also have immediate access to all the past racing events of 2010 and live access to all the future events.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Ed Silverstein