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Cable Technology Feature Article

September 15, 2010

Cox Cable's 100,000 Meal Challenge

By Sujata Garud, TMCnet Contributor

In an effort to help alleviate hunger among at-risk residents in Orange County, Cox (News - Alert) Communications has introduced the Cox Cares 100,000 Meal Challenge. This campaign will help the Orange County Rescue Mission, and features donation options that range from texting and clicking to traditional donation drop-off locations. The campaign runs today through Nov. 30.

In a press release, Jim Palmer, president of the Orange (News - Alert) County Rescue Mission, said, “Every night in Orange County, more than 21,000 men, women and children go to bed without a roof over their heads. More than 13 percent of the children in Orange County are living at or under national poverty levels. We are doing everything in our power to reach them and provide a hot meal and shelter, but we cannot do it alone. We are very grateful that Cox Communications has chosen to assist us in our mission and we sincerely hope the Orange County residents get involved in this worthwhile effort.”

Cox Communications is sponsoring the program with educational segments on the Cox 3, cable television advertisements, email campaigns to Cox Communications customers and Orange County Rescue Mission's supporters, and information on the program on the websites for both organizations. 

Jim Leach, vice president of public affairs for Cox in Orange Coast, said, “With the community's help, we are confident that we can reach this goal to provide 100,000 meals through The Orange County Rescue Mission. Cox Communications understands the key role organizations like the Orange County Rescue Mission play in our community. As an Orange County business, anything we can do to help is not only our pleasure, but our duty.”

Recently, Cox Communication was in news when the company signed an agreement with SportsNet New York, which is carrying many UConn football and men's basketball games, to bring SNY and its UConn programming to 150,000 cable subscribers in central and north-central Conn.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Erin Monda