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Cable Technology Feature Article

September 27, 2010

Netflix Expands License Agreement with NBC Universal

By Jai C.S., TMCnet Contributor

Netflix, Inc., a provider of Internet subscription service, announced an expanded license agreement with NBC Universal Domestic Television Distribution, a company focused in the distribution of NBC Universal (News - Alert) product to all forms of television within the US and Canada.

Through this expanded license agreement, Netflix members can instantly watch a selection of broadcast series from the NBC television network and for the first time on Netflix, content from some of NBC Universal's popular cable channels. The multi-year deal kicks off next week and continues the relationship between Netflix and NBC Universal.

"We are very pleased to continue our successful relationship with Netflix," commented Frances Manfredi, executive vice president and general sales manager of cable and non-theatrical sales for NBC Universal Domestic TV Distribution, in a release. "We applaud Netflix for recognizing the value of content like 'SNL,' 'Friday Night Lights,' 'Monk,' and 'Battlestar Galactica' to their subscribers," Manfredi added.

The agreement is aimed at significantly adding to the growing selection of movies and TV episodes that can be streamed instantly from Netflix with memberships starting at $8.99 a month. "This agreement adds meaningfully to the wide variety of content that can be streamed from Netflix and breaks new ground in our relationship with NBC Universal," said Ted Sarandos, chief content officer for Netflix.

Netflix has also launched in Canada with an offering that instantly allows Canadians to watch unlimited movies and TV episodes streamed from Netflix to TVs and computers for only $7.99 a month. The Canadian introduction marks the first availability of the Netflix service outside the United States.

Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Jaclyn Allard