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Cable Technology Feature Article

September 28, 2010

Media5 Reduces Cost of Entry into the Cable Market for ODM/OEMs

By Anuradha Shukla, TMCnet Contributor

Media5 has introduced the M5T PacketCable 2.0 Embedded Digital Voice Adaptor (M5T PC2.0 E-DVA) Firmware for the Texas Instrument (TI) Puma 5 family of DOCSIS 3.0 cable chipsets. The company claims that it is the only commercially available off-the-shelf Residential SIP Telephony PacketCable 2.0 solution for TI Puma 5. Media5 has designed the product to reduce the cost of entry into the cable market for ODM/OEMs.

In addition, the release will also provide MSOs with a greater range of products to select from that are all interoperable through a common Firmware platform. The new release will greatly benefit the ODM/OEMs that develop and market voice-enabled cable modems based on the TI Puma 5 platform. Media5 says that the combined turnkey solution implements SIP telephony services and voice management and also integrates seamlessly within TI’s Puma 5 platform and VSDK. This capability provides DOCSIS 3.0, Codec APIs and related SNMP/MIB device management functionality.

Eric Tremblay, product line manager at Media5, commented in a press release, “This initiative will enable ODM/OEMs to accelerate the development and release of new Residential SIP Telephony cable modem products.” It will also enable upgrades of existing products based on earlier PacketCable specifications. Tremblay added that this highly integrated solution will also significantly minimize costs , including development costs through a complete off-the-shelf firmware solution; sustaining costs through the transparent integration of Engineering Change Requests (ECRs) issued by PacketCable; and certification costs, as the Firmware has already been through the CableLabs (News - Alert) certification process.

The brand new M5T PC2.0 E-DVA Firmware for TI Puma 5 is available immediately and those interested can contact Media5 Corporation (News - Alert) or visit media5corp.com/edva-firmware for pricing and more information.

Recently in the news, Media5 announced that the Media5-fone mobile application is fully compatible with the new Apple (News - Alert) iPad.

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard