Powered by TMCnet
| More

Cable Technology Feature Article

September 29, 2010

Ad Systems Communications Signs Contract with New MSO Cable TV Operator

By Anamika Singh, TMCnet Contributor

Ad Systems Communications, Inc. , a service provider of digital media and video communications for cable TV networks, announced that it has completed the contract with Crystal Broadband Networks, to install its proprietary, patent pending cable TV ad insertion technology.

"This agreement comes as an opportunity to kick off ADSY’s revenue expansion plan in the Kentucky and Ohio market,” said Tony Lenzi, vice president of ad sales at ADSY, in a statement. “This contract initially adds 14 new systems and zip codes. It brings to Ad Systems needed additional subscribers in the Lexington, Kentucky DMA and enables the company to continue building the local and regional ad revenue as well as national.”

“The Midwest market is critical to our future revenue growth because we are heavily vested with existing systems,” said J. Michael Heil, CEO of ADSY. “We have just completed the first two systems from Crystal Broadband adding to an already existing base in Kentucky. The revenue for the company is dependent on the number of cable TV subscribers, and this expansion adds a significant number.”

ADSY derives revenue from this inventory by selling it to advertisers to insert both long and short form video commercials into targeted markets.

Cable television advertising continues to be the most powerful means of reaching consumers. Television engages more senses than any other medium. Market-specific ads enables advertisers both to engage specific, target audiences on television and to reach them at a specific moment of the day with their company, product or service.

Cable advertising is versatile. Advertisers can effectively use cable advertising to target a specific demographic group. The wide range of cable programming choice allows advertisers to adapt the context of their message in the most beneficial way, and to make that message stick. Most importantly, cable advertising connects with customers who are likely to buy. Households that subscribe to a cable provider usually have higher household incomes, own rather than rent their homes, and ore often more informed consumers than those from non-cable households.

Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Tammy Wolf