Powered by TMCnet
| More

Cable Technology Feature Article

September 30, 2010

TiVo to Offer Hulu Plus Content and Amping up Your Friday Night

By Shamila Janakiraman, TMCnet Contributor

TiVo (News - Alert) Inc., a creator of advanced television services such as digital video recorders for consumers, content distributors and consumer electronics manufacturers, announced that along with Hulu (News - Alert) it will provide access to the full-array of Hulu Plus content streamed directly to TiVo Premiere DVR subscribers.

The Hulu Plus channel will be available via subscription to all TiVo Premiere customers soon, added company sources.

This offering is set to leverage TiVo’s capabilities as an one-box solution offering that delivers the most complete entertainment content to the TV with the ability to use one user interface and one remote to access several broadband, linear and video on demand content.

In a press release, Tara Maitra (News - Alert), VP and general manager of Content Services and Ad Sales at TiVo Inc., commented, “Adding Hulu Plus to TiVo’s content offering was really the key missing piece to the programming portfolio that TiVo needed in order to deliver a truly comprehensive advanced television offering on the market today, bar none.”

Maitra added, “TiVo is the complete TV entertainment solution. No other service is as robust or offers consumers the ability to access live TV, Web video, and video on demand content from one box like TiVo does.”

Hulu Plus’s portfolio of TV shows offered on a streaming platform to subscribers in the U.S., include every episode of more than 45 programs from ABC, FOX and NBC like Modern Family, Grey’s Anatomy, Glee, Family Guy, The Office and 30 Rock.

Also, TV lovers with TiVo Premiere DVRs can view full series runs and recorded videos of classic shows like The X-Files, Law and Order: SVU, Arrested Development, Saturday Night Live, Miami Vice, Ugly Betty and Quantum (News - Alert) Leap, among many others.

Pete Distad, VP of Content Distribution for Hulu, said, “We are laser focused on helping people find and enjoy the world’s premium video content when, where and how they want it. Our goal for Hulu Plus is to provide as much consumer choice as possible, and Hulu Plus on TiVo’s Premiere DVR offering is a compelling way for us to drive our mission forward.”

TiVo offers the TiVo service and TiVo DVRs directly to consumers online and through third-party retailers. The company distributes its technology and customized services to cable, satellite and broadcasting companies. It combines its patented DVR technologies and universal cable box capabilities to aggregate, search, and deliver broadband, cable, and broadcast content directly to the subscriber’s television.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jaclyn Allard