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Cable Technology Feature Article

October 05, 2010

Cartoon Network Entertains Children Worldwide with Landmark Deal

By Calvin Azuri, TMCnet Contributor

A dedicated Cartoon Network branded block will be provided to the free-to-air channel, TV5. A landmark deal, the first agreement of its kind in the region, has been announced by Turner Content Solutions Asia Pacific. TV5 is the top television station of the Philippines.

For 19 hours a week, some of Cartoon Network’s top original content titles will be featured in the branded block. This will be launched across the Philippines on Oct. 18. Some of the titles to be screened are “Ben 10”; “Ed, Edd and Eddy”; “Chowder”; “Dexter’s Lab”; and “League of Super Evil.” TV5 reaches over 3 million kids across the country. A vast new audience of young fans for Cartoon Network is expected to be delivered with this deal.

In a press release, Ringo Chan, senior VP of Turner Content Solutions, said, “We are very proud to have joined TV5 in making this momentous deal. Cartoon Network is already the number one channel in Asia Pacific for kids, and by agreeing to provide one of the Philippines’ top terrestrial channels with a big package of our most popular original titles, it furthers our on-going strategy to deliver the best in kids’ content throughout Asia. Dubbed in the local language, this offering will truly enhance the viewing experience of millions of Filipino youngsters.”

All the programs will be dubbed in native Tagalog. The channel’s daily kids’ programming slots are fixed. They are from 9:00 am to 10:30 am and 4:30 pm to 6:00 pm from Monday to Friday. On Saturday and Sunday, the slot is from 9:00 am to 11:00 am. During these slots, the Cartoon Network branded block will be aired.

Media Quest Holdings, Inc., is the holding company of TV5. Ray C. Espinosa, president and CEO of Media Quest Holdings, said, “This is an exciting acquisition for TV5. We have been looking to expand our line-up of great kids’ programming to ensure our network is the go-to terrestrial channel for quality kids viewing, and who better to partner with, than the leader in children’s television in Asia, Cartoon Network!”

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jaclyn Allard