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Cable Technology Feature Article

October 07, 2010

J.D. Power and Associates Study Gives Highest Rankings to AT&T U-verse TV

By Raju Shanbhag, TMCnet Contributor

J.D. Power and Associates has released its 2010 Residential Television Service Provider Satisfaction Study and it has revealed the AT&T U-verse TV performs better than its customers in the north central, south and west regions.

AT&T (News - Alert) U-verse is a VDSL service offered by AT&T in various parts of the United States. It provides broadband Internet access, TV, and phone through a fiber-to-the-node communications network.

In a study that evaluates performance and reliability, customer service, cost of service, billing, and offerings and promotions, customers ranked AT&T highest in overall satisfaction. Customers were asked to rate residential TV providers on aspects such as Internet Protocol (IP) TV, cable and satellite services. AT&T U-verse outscored all competitors in the wouth (13 providers), west (10), and north central (12) regions, stated AT&T.

“We're seeing it in our subscriber additions and we're hearing it directly from customers: AT&T U-verse is a better entertainment experience," said Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets. "Our all-IP network is what allows us to deliver high customer satisfaction. U-verse customers have come to expect that they can turn on their TV and see something new and better added to their service.”

Taking into considerations variety of services, programming, member incentives and communications, customers gave AT&T U-verse particularly high marks in the offerings and promotions category. The U-verse features offered by AT&T help to drive U-verse TV customer satisfaction — and subscriber growth, states the company. Adding more TV subscribers in the first half of 2010 than any major TV provider reported, AT&T is the fastest growing TV provider, the company claimed.

Recently, the company announced the launch of AT&T U-verse TV, AT&T U-verse High Speed Internet and AT&T U-verse Voice services. These services have been launched in parts of Berkeley, Charleston and Dorchester counties. A new choice for television and communication services is now available to the residents of these counties. These services, powered by the most advanced technology deliver advanced DVR with better features at a great value.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Tammy Wolf