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Cable Technology Feature Article

October 08, 2010

Ad Systems Communications Inks Deal with Crystal Broadband Networks

By Jai C.S., TMCnet Contributor

Ad Systems Communications, Inc., a digital media and video communications services company, has signed a contract with Crystal Broadband Networks to install its proprietary, patent pending cable TV ad insertion technology in all of Crystal’s 63 systems in five states.

 "All of Crystal Broadband Networks are in strategic locations for us to build upon with excellent growth opportunity for both companies,” said J. Michael Heil, CEO of Ad Systems Communications. “After location revue and completing the first two system installations from Crystal Broadband, we have agreed to roll out systems installations for the entire group. The revenue for the company is all about sub-count, and the more cable TV subscribers we have watching TV Networks like ESPN (News - Alert) or CNN always mean more revenue.

Cable television advertising continues to be the most powerful means of reaching consumers. Ad Systems Communications has been offering advertising inventory for all the major cable TV networks such as ESPN, MTV, Discovery, CNN, Lifetime, A&E, Fox News and TNT, by deploying its patent pending insertion and streaming media technology into the cable, satellite and IP television markets.

Ad Systems provides a complete solution for ad sales staff that can be accessed anywhere with an internet connection and a web browser. The company derives revenue from this inventory by selling it to advertisers to insert both long and short form video commercials into highly targeted markets.

CBN Cable offers home entertainment for the whole family with community channels, basic cable, premium and digital packages.

Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.

Edited by Tammy Wolf