Powered by TMCnet
| More

Cable Technology Feature Article

November 08, 2010

AT&T, Scripps Come to An Agreement

By Juliana Kenny, TMCnet Web Editor

It seems you can’t turn a corner these days without running into another TV service feud. Last week, AT&T (News - Alert) had decided to cut the Food Network, HGTV, the DIY Network, the Cooking Channel, and Great American Country from its U-verse TV offering as a result of a deal gone back with Scripps Networks.

The company had stated, “We're extremely disappointed that Scripps Networks won't provide a fair deal for AT&T customers…Our team has been working for weeks to reach a fair agreement, but Scripps Networks ultimately refused to put in writing key terms that had been agreed upon verbally, leaving our customers without a fair deal as our extended contract expired.”

Lucky for U-verse subscribers, that nasty situation has been rectified. The channels have now been reinstituted in 2.7 million U-verse subscriber homes. The details have not been issued as of yet, but AT&T did state that it was, “very satisfied that this is a fair deal that benefits our U-verse customers. The terms and costs of the deal recognize our growing subscriber base and give us the tools and content rights to compete with all other providers. We are very grateful to our customers for their support.”

In a less dramatic dispute than the whole Fox/Cablevision disaster recently, the two companies seemed to have come to a relatively harmonious agreement after three days of a blackout of those five networks. AT&T had also cut the Hallmark Channel from U-verse homes over the summer over failed negotiations. Additionally, the same five networks above had been pushed off Cablevision for three weeks earlier this year. What network will be next?

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny