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Cable Technology Feature Article

November 09, 2010

AT&T U-verse, Scripps Networks Reach New Distribution Cable Agreement

By Calvin Azuri, TMCnet Contributor

Scripps Networks and AT&T reached a new distribution agreement. The company recently announced that it plans to keep popular lifestyle networks HGTV, Food Network, DIY, Cooking Channel and Great American Country (GAC) available to 2.7 million AT&T (News - Alert) U-verse customers.

The channels were restored to the U-verse lineup on Sunday night, less than three days after contract negotiations stalled. However, details of the agreement were not disclosed.

In a press release, John Lansing, president of Scripps Networks, said, “These situations are never easy, and everyone regrets that the viewers were caught in the middle. After the initial impasse, both sides took quick action to work toward a constructive solution. We especially appreciate our loyal viewers and AT&T U-verse customers for their patience.”

Brian Shay, senior vice president of AT&T U-verse, said, “It was important to us on behalf of our customers to come to a positive resolution as quickly as possible. We appreciate everyone’s willingness to make that happen, working diligently over the weekend, so the situation wasn’t prolonged, and we thank our customers for their support and patience while we reached a fair deal.”

Scripps Networks is an operating unit of Scripps Networks Interactive Inc. Scripps Networks is made up of lifestyle television brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and country music network Great American Country (GAC).

Scripps is the leading media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming complements an array of broadband video, social media areas and e-commerce components on companion websites that attract more than 18 million unique visitors each month.

AT&T, Inc., is a premier communications holding company. Its subsidiaries and affiliates  AT&T operating companies are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, WiFi (News - Alert), high speed Internet and voice services. The company is a leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jaclyn Allard