Cable Technology Feature Article
Worldwide Cable TV Subscribers to Reach Over 500 Million by 2014, Driving Growth from China and Latin America
By Hans Lewis, TMCnet Contributor
While worldwide growth in cable video subscribers, especially cable's "triple play" of video, voice, and high-speed data services continues to attract new subscribers and has been impressive, North America's and Europe's growth has come to a virtual halt. In-Stat (News - Alert) says that the majority of new cable TV subscribers will come from China, which will be the primary market that drives worldwide cable TV subscribers to over 500 million by 2014. Meanwhile, the Latin America market is showing strong growth across all three of the triple-play components of the video, modem, and telephony service bundle.
Mike Paxton, principal analyst said, "In the past, most cable TV operators viewed themselves simply as video service providers. But as the competition for pay-TV services evolved, cable's 'triple play' became an important tool to hold on to video customers, while upselling additional services. Today, in many cable TV markets, cable telephony and cable modem subscribers are providing solid subscriber growth while cable video subscribers are either flat or decreasing."
New research by In-Stat reveals the following:
Latin America will have over 4 times as many cable telephony subscribers in 2014 as compared to 2009.
On a worldwide basis, cable TV subscriber households increased by 3 percent between Oct. 2009 and Sept. 2010. During that same twelve month period, cable modem cable telephony service subscribers grew by low double-digit percentages.
Between Oct. 2009 and Sept. 2010, China added approximately 15 million new subscriber households.
A combination of economic stress and cutthroat competition from satellite TV and telco TV service providers has driven down total US cable TV subscriber households by over 1 million in the past year.
The research, Cable's Triple Play (News - Alert): Worldwide Video, Voice, and High-Speed Data Subscribers covers the markets for cable modem, cable telephony, and cable TV video services. It discusses the impact of cable's "triple play" service bundle by examining the technology standards, market dynamics, and subscriber growth trends for each service on a global basis. It includes:
Worldwide and regional subscriber forecasts for cable TV service, cable modem service and cable telephony service through 2014.
Country-by-country subscriber data for cable TV subscribers, digital cable TV subscribers, and cable modem subscribers.
Cable operator profiles include: Bright House Networks, Cablevision Systems (News - Alert), Charter Communications, Comcast, Cox Communications, KDG, Liberty Global, Megacable, Net Servicos de Comunicacao, Numericable, Rogers Cable, Shaw Communications, Time Warner (News - Alert) Cable, Virgin Media, Wire & Wireless (India) Ltd.
Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.
Edited by Erin Monda