Powered by TMCnet
| More

Cable Technology Feature Article

November 18, 2010

Videotron Delivers 3D Experience to HD Cable TV Customers

By Raja Singh Chaudhary, TMCnet Contributor

Videotron Ltd., a provider of integrated communications solutions such as cable television, interactive multimedia development, Internet access, cable telephone and mobile telephone services, will bring the 3D experience to the living rooms of its customers, which had been long reserved for the movie theaters. The company leverages its interactive digital TV service and its broadband network to provide high-speed cable Internet access, analog and digital cable television services to more than 1,000,000 subscribers.

With the new introduction, customers of Videotron (News - Alert) will now be able to watch television in 3D even if they have a regular HD set. The company will provide 3D television services featuring superior image quality, enhanced content and the latest technology to all the customers of its HD service. Videotron will begin offering the 3D content with “Last Day of the Dinosaurs” on Discovery World HD, while hockey in 3D and Disney (News - Alert) movies in 3D will be offered in the month of December.

In order to deliver anaglyph 3D entertainment of exceptional quality to customers with an HD television set and special glasses, Videotron has partnered with SENSIO, a company that develops and provides new technological solutions that allow the recreation of the most immersive cinematographic and entertainment experiences available in the 3D industry. The technology offered by SENSIO offers enhanced color, contrast and viewing comfort when compared with the anaglyph 3D technology usually available on the market. The SENSIO 3D encoding technology will enable the Videotron customers having a 3D television set and the accompanying glasses to enjoy a much sharper and detailed 3D image.

In the words of Robert Dépatie, president and chief executive officer at Videotron, the company is already No. 1 in HD in Québec, and is pleased to be able to make 3D widely accessible at last. Dépatie continued that more consumers will be able to enjoy the best 3D experience, thanks to Videotron's agreement with the Québec firm SENSIO, and the company will continue to innovate and to deliver quality products and the latest technology to its customers.

According to Nicholas Routhier, president and chief executive officer at SENSIO, building on the international experience the company has acquired over the past 10 years, it has been able to make a significant contribution to the development of Videotron's 3D service. Routhier noted that this partnership blends the corporate visions of both the companies to bring television viewers a truly exciting 3D experience.

In July 2010, Tektronix (News - Alert), a provider of test, measurement and monitoring solutions, announced that Videotron had picked its Sentry digital content monitoring solution with an aim to ensure optimal viewing experience for Videotron subscribers.

Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.

Edited by Tammy Wolf