Cable&Wireless Worldwide  recognized with the Best Asian Wholesale Offering at Capacity Awards 2010 in Amsterdam last week.

The awards, given out annually, have been created to recognize market players who have applied effective business techniques and strategies to their wholesale businesses and have established themselves at the forefront of the wholesale telecoms industry.

"The judges chose Cable&Wireless Worldwide because of the company's good coverage in the region and its partnership arrangements to extend its areas of coverage. Its partners tell us the company is good at building relationships with other carriers and that it has a diverse network which is very reliable," said Angela Partington from Capacity Media, organizers of the awards, in a press release.

In a press release, Diarmid Massey, vice president International Carrier Services, of Cable&Wireless Worldwide said: "In today's competitive environment, it is imperative that we establish solid relationships with other carriers and build out our infrastructure in a strategic and cost-effective manner to meet the customers' needs. This Award is a strong validation of the quality, performance and reach of our network as well as our strategy in becoming a key player in the ever evolving wholesale carrier market."

Being one of the world's largest voice carriers globally, Cable&Wireless Worldwide delivers a range of high-quality managed voice, data and IP-based services and applications to large multinational companies, governments, carrier customers and resellers across the U.K., Asia Pacific, India, Middle East & Africa, Continental Europe and North America.

With more than 6,200 colleagues globally, Cable&Wireless Worldwide has constantly shown its commitment to delivering exceptional customer service and developing long-term partnerships with its customers.

In related news, communications provider Cable&Wireless Worldwide has extended its direct partnership with Boots U.K., the pharmacy-led health and beauty retailer in U.K., in a new long term contract.