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Cable Technology Feature Article

November 30, 2010

Cable Provider Comcast Attains Objective to Offer Philadelphia Youngsters a Brighter Future

By Nathesh, TMCnet Contributor

Comcast, a provider of entertainment, information and communication products and services, and One Economy announced the success of Comcast (News - Alert) Digital Connectors program, a technology learning and service initiative designed to enable Philadelphia’s young adults to learn about broadband technologies and how to apply that knowledge in serving the community.

The program launched its first classes in 2009 at Project H.O.M.E. and the People’s Emergency Center (PEC) and it currently takes place during after-school hours throughout the year. It teaches young adults at Project H.O.M.E. and the People’s Emergency Center about digital literacy and leadership skills to hone them for a brighter future.

"Today’s youth need the technological skills and knowledge to compete for jobs in this global economy," commented U.S. Congressman, Chaka Fattah, in a press release. "The Comcast Digital Connectors programs at Project H.O.M.E. and PEC are helping to combat the digital divide by providing Philadelphia’s youth with the right tools and training, while also teaching them an important lesson in strengthening our communities through service."

One Economy claimed that its mission is to increase the potential of technology in cities and towns across the U.S. Comcast is supposedly the biggest contributor to One Economy’s mission and reportedly has invested more than $5 million financial and in-kind commitment to sponsor the Digital Connectors program for three years, beginning in 2009. Its contribution is said to have increased the number of youths who benefited from this program.

Comcast explained that the program expanded to 16 markets across the nation after the initial launch in July 2009 in Washington, D.C. By the end of this year, it'll be in more than 30 markets. Looking forward, by the end of 2011, the program will be in 50+ markets and will have served at least 1,500 students. One Economy founded the Digital Connectors program and curriculum in 2003 and at present, youths are engaged in Digital Connectors programs throughout the United States as well as similar digital literacy initiatives globally.

Officials with One Economy commented that youngsters are ready to embrace the ever changing technology that is shaping the world. It will be those young people who will leverage that technology to improve their lives and their communities. The Digital Connectors program has created empowered workplace leaders and caring stewards of local communities. Together these youth are creating a lasting culture of technology use and broadband adoption across the United States.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jaclyn Allard