Comverse, a provider of billing and active customer management, announced that GCI's cable TV services have been converted to Cycle30's hosted order-to-cash platform, powered by Comverse (News - Alert) BSS.

The cable conversion completes the migration of all of GCI's consumer service –cable, wireless, wireline, and Internet –to Cycle30's hosted order-to-cash solution, based on Comverse BSS.

The hosted solutions allow the decommissioning of a legacy system. With the converged approach, GCI (News - Alert) has increased its ability to support a broad range of interaction opportunities. The Comverse-based platform will benefit subscribers with an improved customer experience, greater control and more choice, company officials said.

Currently operators are looking at focusing on their customers while OSS/BSS companies deliver powerful, flexible order-to-cash services to optimize their revenue and customer satisfaction together.

“GCI is pleased with how efficiently the BSS conversion project was executed from start to finish,” said Ron Duncan, CEO of GCI, in a statement.

“By managing all of its services—including cable—with a modern, hosted order-to-cash platform, GCI is better positioned for future growth,” said Jim Dunlap, president of Cycle30. “A converged billing platform will empower GCI to bring new products to market in record time and deliver even greater levels of personalized service to customers.”

The company believes that by leveraging Comverse BSS capabilities, Cycle30 can enable mid-tier service providers throughout North America to revitalize the end-customer experience while boosting business performance.

“In today's complex multi-play environment, Comverse BSS, reinforced by Comverse Professional Services, is the key asset in enabling operators to realize significant cost savings, drive revenue, and enable growth,” said Garrison Macri, SVP North America at Comverse, in a statement.

She added, “Whether it is for wireline, wireless, Internet services or cable, Comverse BSS provides a robust, flexible and reliable solution for any provider.”

In a recent research note by Telesperience, Comverse' Business Support System’s customer management system has been identified as an important means to reduce churn.

Telesperience had surveyed different types of CSPs to find out their challenges and objectives concerning customer management.

 Traditionally, this area has been associated with “customer care” and “customer relationship management,” but it has been increasingly extended to other activities affecting the overall customer experience, such as ordering, billing, payment, sales and marketing, according to the research.