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Cable Technology Feature Article

January 10, 2011

Panasonic, Verizon Develop Full HD 3D Streaming Capability

By Anuradha Shukla, TMCnet Contributor

Verizon and Panasonic have teamed on enabling full-resolution, high-definition 3D transmission via a premium TV service provider.

Last week at the CES (News - Alert) show, both companies collaborated to stream full HD 3D, which they claim is currently the highest-possible resolution of 3D video, via Verizon's 100 percent fiber-optic FiOS TV service. 

For this first-of-its-kind demonstration, content streamed over Verizon's future-proof network to a Panasonic (News - Alert) Blu-ray 3D player. The partners co-developed the required network, software and user-interface enhancements that make Full HD 3D possible over the bandwidth-rich FiOS (News - Alert) service.

The companies note that full HD 3D transmissions preserve the complete 1080p picture resolution that consumers have come to expect from their HDTVs. For this demonstration, FiOS engineers showed a selection of 3D content streaming to a Panasonic Full HD Blu-ray 3D Disc player at a bit rate of up to 18 Mbps (megabits per second). According to a release, this is double the bit rate currently used by most cable providers. 

"We're proud of our work with Verizon (News - Alert) to develop this Full HD 3D streaming capability," said Eisuke Tsuyuzaki, chief technology officer, Panasonic Corporation of North America. "Panasonic has always believed that the best way to view 3D is via a Full HD, 1080p resolution image, but until now the only option available has been on Blu-ray Disc media. Over Verizon's high-bandwidth FiOS network, we've now shown that this kind of innovation can be accomplished by a premium television service like FiOS as well."

Tony Melone, chief technology officer for Verizon, said, "Delivering full-resolution 3D content is a natural fit for Verizon's FiOS network. Built with the future in mind, FiOS was designed with the bandwidth headroom to grow along with consumer demand for the latest technologies. Verizon continues to deliver the future of TV and is once again redefining the consumer's at home-entertainment experience."

Read a related article at TMCnet “Vudu to Offer Streaming 3D Movies Next Week.”

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.