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Cable Technology Feature Article

January 10, 2011

Personal Media Assistant Application Used in Conjunction with Cable Networks

By Rahul Arora, TMCnet Contributor

Dijit’s integrated mobile application is now available in the U.S., announced the original creator of the Personal Media Assistant. The mobile application for Dijit for iPhone (News - Alert) and Android can be used in conjunction with hardware from every home entertainment equipment manufacturer and with all U.S. cable, satellite and over-the-air networks, as well as new content providers like Netflix, Amazon and Hulu (News - Alert).

"There are many Remote Control mobile applications on the market, but Dijit takes entertainment content discovery to an entirely new level with the introduction of our Personal Media Assistant," said Maksim Ioffe, founder and CEO of Dijit, in a recent press release. "The Dijit mobile application provides a seamless and easy user interface with an extensive Program Guide that takes advantage of the 'second screen' companion to customize each home entertainment experience all from the smartphone."

By introducing new innovations in its applications, Dijit aims to be regarded as the primary consumer mobile application for the digital home for all entertainment, via both traditional and streaming devices like Roku and Netflix. The company also wants to be the first mobile app that enables consumers to control, discover and share content by building a specialized social layer for digital media that includes Facebook (News - Alert) and Twitter integration.

Some of Dijit's new features include:

  • Partnership with Griffin Technology provides consumers with the ability to control their content using infrared technology
  • New over-the-top services integration, beginning with Netflix
  • Android (News - Alert) support
  • Support for tight integration for IP-connected devices, beginning with Roku

Dijit was founded by Maksim Ioffe, who wanted to get rid of the complex entertainment experience in the modern living room. Ioffe visualized a better way to discover and share entertainment content, and saw a clear opportunity to utilize the smartphone to provide such a solution for the consumer.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jaclyn Allard