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Cable Technology Feature Article

February 03, 2011

Azteca America Congratulates UVM For Full-Power Television Stations' Acquisition

By Calvin Azuri, TMCnet Contributor

Azteca America network has congratulated Una Vez Mas (UVM), its largest station group and America’s largest television affiliate group, for the purchase of full-power television stations in Houston and Dallas, subsequent to the Johnson Broadcasting bankruptcy.

With a revolutionary array of shows from international producers and distributors, the Azteca America network supports Mexican programming, thereby ensuring the best in class programming for Spanish-speaking audience. The Spanish speaking residents of the United States considers Azteca America as the best alternative option in broadcast television. Houston and Dallas respectively represent the fourth and fifth-largest Spanish-language markets in the country. The network’s exclusive advertising elucidations help their partners in comprehending the objective of reaching the most dynamic market in the country.

In a release, Martin Breidsprecher, COO of Azteca America, said that “This is great news for our affiliate network and great news for UVM. The virtuous circle of stronger distribution in these key markets, improved network ratings and the gradual recovery of the Spanish-language advertising market are very positive for Azteca America.”

Azteca America programming is being transmitted by UVM through its high-tech 1 megawatt transmitters on KYAZ-51 in Houston and KAZD-55 in Dallas. In a release, Terry Crosby, co-founder and CEO of Una Vez Mas, said that “These acquisitions represent a major step forward for our company.”

Randy Nonberg, co-founder and president of Una Vez Mas, added that “We've spent several years identifying and pursuing full-power stations in Dallas and Houston, and we're pleased to be able to take advantage of this opportunity.”

The new stations would also upgrade the earlier UVM low power stations KUVM in Houston and KLEG in Dallas. Targeting the ubiquitous promotion of the new station, a far reaching multi-media marketing effort has been taken in association with print media, radio, outdoor and on-air promotions.

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Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jennifer Russell