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Cable Technology Feature Article

February 14, 2011

ActiveVideo Demonstrates CloudTV Platform at Cable Congress

By Deepika Mala, TMCnet Contributor

ActiveVideo Networks, the major player in cloud-based interactive television solutions, will showcase its CloudTV Platform at the Cable Congress February 15-17 in Lucerne, Switzerland.

The prime aim of the demonstration is to show how CloudTV Platform can uniformly bring Smart TV functionality and applications to any set-top box or television equipped with CI Plus modules.

CloudTV can build value for cable system operators, programmers and third-party developers by enabling the limitless delivery of content and applications that are streamed from the network cloud which will be showcased by ActiveVideo, during the three-day conference. The breadth of content that can be created using Web-based development technologies in a “write once, deploy everywhere” environment will also be demonstrated by ActiveVideo exhibit.

“Media companies today are expending significant resources to ensure that apps are compatible with the wide variety of platforms in the marketplace,” said Ronald Brockmann, managing director, Europe for ActiveVideo Networks, in a press release. “The beauty of CloudTV is that it slashes application development time and expenses, while allowing the same rich engagement experience across any device, including televisions that support the emerging CI Plus 1.3 standard.”

Served by major cable and IPTV (News - Alert) providers in the United States and the international marketplace, CloudTV currently is in approximately 5 million homes. Recently, ActiveVideo Networks entered into an agreement with Funai Electronics to bring Smart TV solutions based entirely in the network cloud to connected televisions.

The ActiveVideo Cable Congress exhibit will also include the ability of operators to enhance services for consumers with iPhones, other smartphones and Web-connected devices. How communication from handheld devices can enable true, real-time interactive and on-demand services over one-way cable plant, will be also be shown by the demonstration.

In related news, Funai Electric and ActiveVideo Networks have entered into an agreement, to bring interactive television solutions based entirely in the network cloud to connected televisions.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jamie Epstein