Rovi Corporation, a provider of digital entertainment solutions, announced TotalGuide xD, a customizable media guide that connects and extends the cable video experience from set-top boxes to mobile devices.

TotalGuide xD offers multiple system operators (MSOs) a solution that addresses the changes within the digital entertainment market, as entertainment consumption moves to an 'anytime, anyplace' experience.

Rovi Corporation’s TotalGuide xD enables cable subscribers with legacy native guide applications on their set-top boxes to enjoy their entertainment content from handheld devices using visual mobile interface. These can be from broadcast TV, video on demand or authenticated streaming video content.  

The service allows MSOs to extend their user experience to other connected devices, starting with an iPad application. Powered by the Rovi Media Cloud Web service, the platform can be deployed with minimal infrastructure costs and complete preservation of the MSO's unique brand identity.

“We're committed to providing consumers with access to the entertainment content they desire on any and all devices,” said Corey Ferengul, executive vice president, product, Rovi Corporation, in a statement.

“As entertainment increasingly goes mobile via powerful tablet and smart phone devices, TotalGuide xD is the next step in our strategy to provide our MSO customers with innovative solutions that make their services stronger and the consumer experience the best and most current,” Ferengul added.

Pennsylvania-based cable provider, Armstrong, selected to trial Rovi TotalGuide xD, including Rovi TotalGuide xD's iPad implementation. Armstrong currently deploys Rovi i-Guide to its subscriber base.

Rovi Corporation is planning to start trials of TotalGuide xD on the iPad in Q2 2011 to support MSOs that license Rovi i-Guide and Passport Guide services. Additional designs for other devices are expected throughout 2011.