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Cable Technology Feature Article

March 04, 2011

Discovery Communications Introduces Discovery Channel Application for iPad

By Deepika Mala, TMCnet Contributor

Discovery Communications, the world's number one nonfiction media company, has launched its Discovery Channel App for iPad. The award-winning programs of Discovery Channel are complemented by the interactive app, which also offers fully integrated social TV check-in.

Fans, through the Discovery Channel App for iPad have greater access to their favorite programs and real-life characters with a collection of video clips from the network's new hit series including Gold Rush: ALASKA, Sons of Guns, Auction Kings and Flying Wild Alaska, as well as longtime fan-favorite signature series such as American Chopper, Deadliest Catch, Man vs. Wild, Mythbusters and others.

Via the "I'm Watching" button, the fans can check in to let their friends on Facebook (News - Alert) and Twitter know what they are watching, all while getting the latest social media updates from Discovery and participating in conversations with fellow fans.

"Discovery is dedicated to satisfying curiosity and this app demonstrates our ongoing commitment to bring fans more opportunities to engage with their favorite shows and characters in the rapidly evolving mobile environment," said Kelly Day, executive vice president and general manager of digital media and commerce for Discovery Communications, in a press release.

"This app will serve as the hub for all of Discovery Channel's fantastic iPad content, offering our unique mix of real-life characters and compelling storylines. It is a perfect complement for TV fans who want to dive deeper with their favorite shows when they are on the go and to interact in real-time with other viewers while watching in primetime."

Created in conjunction with developer Bottle Rocket Apps, the Discovery Channel App, features the following:  A full, location-based TV schedule and the ability to set up a tune-in reminder; clips and photos from Discovery's award-winning programming and insider information about the casts Facebook and Twitter accessibility, allowing fans to chat and keep up with Discovery Channel stars;“I'm Watching" button for viewers to share what they are watching with friends, family and followers; Discovery News articles and videos featuring current events; and the science behind the headlines from the journalists and experts from DiscoveryNews.com

In related news, Discovery Communications has announced that Chief Financial Officer Brad Singer will present at the 2011 Credit Suisse Global Communications & Media Convergence (News - Alert) Conference.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell