Cable Technology Feature Article
Cox Communications Announces HBO's New Online Video Destinations
By Deepika Mala, TMCnet Contributor
Cox Communications, a broadband communications and entertainment company has introduced HBO's new online video destinations, HBO GO and MAX GO.
"This is just the latest in new viewing options that we are delivering to our valued customers," said David Pugliese, senior vice president of product marketing for Cox, in a press release.
"Now Cox Advanced TV subscribers with HBO and Cinemax have even more ways to watch their favorites – when they normally air, On DEMAND and now online! Customers don't have to worry about missing their HBO or Cinemax shows and movies – they can take the full experience with them anywhere, Pugliese added."
With HBO GO, you have unlimited access to more than 1,400 titles online, including virtually HBO’s entire programming inventory, any time and from any U.S. location with a broadband connection, is available to Cox Advanced TV customers who subscribe to HBO. Cox customers, who subscribe to Cinemax are allowed to instantly watch movies from their computer, with the help of HBO's sister service MAX GO, which adds more than 450 titles of Cinemax programming online.
By simply visiting, HBOGO.com and MAXGO.com the HBO and Cinemax subscribers will be able to view online.
Cox TV customers, through HBO GO and MAX GO are provided with new titles immediately after premiering on HBO and Cinemax. The subscribers are also offered the ability to create a Watchlist that keeps track of bookmarked content for later viewing, extra content including interviews, recaps, and behind-the-scenes pieces; and customizable views showing titles in slideshow, grid or list format.
By offering more viewing choices, HBO GO and MAX GO complement HBO On Demand and Cinemax On Demand. HBO's acclaimed original series, HBO Films, HBO Miniseries, documentaries, HBO Sports and blockbuster movies are offered by HBO GO. The TV customers, through MAX GO are allowed to instantly watch the biggest Hollywood blockbusters, indies, cult favorites and MAX After Dark series. Most programming, on both services, is available in HD.
Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Edited by Jamie Epstein