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Cable Technology Feature Article

March 16, 2011

Time Warner Cable Business Class Invests in Sales Support Personnel

By Anuradha Shukla, TMCnet Contributor

Time Warner (News - Alert) Cable Business Class (TWCBC) Partner Program is providing a more localized sales support approach by significantly increasing its investment in sales support personnel.

This move has been made after experiencing significant growth in both sales partners and sales volume.

The TWCBC program, the cable industry’s first and largest indirect sales channel initiative, has now tripled the size of its in-region channel sales support staff dedicated to the partner channel.

There are other changes as well: program has announced a streamlined and feature-rich order management and tracking platform.

This news brings a lot of support for Master Agents and sub-agent partners who can use the additional resources to grow in their respective markets.

“As the size and scope of our program grows, so too does our commitment and investment in localized support that is devoted to the channel,” said Jim Delis, vice president of National Sales, Time Warner Cable Business Class. “This in-the-field approach is consistent with TWCBC’s company-wide emphasis on providing fast, efficient and localized sales and customer service support.”

The usefulness of the program is evident from the views of Vincent Helfrich, vice president, of TeleDomani, Inc. This company has been a successful TWCBC sales partner since 2008 and is one of the few that has begun working with the new support resources.

“Having access to local contacts in each of TWCBC’s regions is critical to the success of their Partner Program,” said Helfrich. “These resources give us an ability to truly service our agent partners, and their clients in the timeframes that they have come to expect when working with TeleDomani, Inc. (An MPG Management Company).”

Read a related article at TMCnet: “Free Calls to Japan for Time Warner Cable Digital Phone (News - Alert) and Time Warner Cable Business Class Phone Customers.”

As reported by TMCnet, Time Warner Cable announced that all calls placed by its Digital Phone customers to Japan will be free through April 15. The program includes both residential Digital Phone and Business Class Phone customers and was retroactive for all calls placed on March 11.

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf