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Cable Technology Feature Article

March 25, 2011

Hisense Selects Trident to Offer Connected DTV Solutions in Japan

By Rajani Baburajan, TMCnet Contributor

Trident Microsystems, a provider of set-top box (STB) and TV semiconductor solutions, announced Hisense has selected Trident’s Connected DTV solution for connected TV targeting the Japanese market.

Trident’s HiDTV Pro-SA1 system-on-a-chip (SoC) has been designed into Hisense's (News - Alert) cost effective Connected TVs. The new Hisense Connected TVs leverage Trident's Internet-ready platform, and offers support for the Japanese ARIB digital TV (DTV) standard.

“Trident is honored to power Hisense TVs with a system-on-a-chip that brings superior picture quality and Internet connectivity to price competitive TVs,” said Philippe Geyres, CEO of Trident, in a statement. “We are pleased to support Hisense in the demanding Japanese market.”

“By partnering with Trident, we can essentially support any DTV standard in the market and grow our business by delivering the best products at very cost competitive price points,” said Jianchun Zhang, Multimedia R&D Center VGM at Hisense Electric.

According to Zhang, HiDTV Pro-SA1 not only excels in picture quality and connectivity, but also delivers outstanding audio that will enhance the overall consumer TV viewing experience of their customers.

With the HiDTV PRO-SA1 SoC, broadcasters can ensure functions needed for high-quality digital and analog TV broadcasting with minimal components. The HiDTV PRO-SA1 integrated two MIPS32 microprocessors running at 350MHz, a programmable transport stream de-multiplexer and a high-performance 2D graphics engine.

Trident Microsystems’ (News - Alert) IP portfolio of more than 2,000 patents is driving innovations in image quality, 3D TV, low power consumption, and 45nm designs.

Recently, Trident Microsystems announced that it completed shipping of its 100 millionth ARM based Set-Top Box chipsets. Trident leveraged ARM (News - Alert) technology to develop Trident set-top box chipsets. Its ARM based STBs platforms incorporate all the key Web 2.0 and broadcast elements to allow consumers to view TV programming and run Internet-connected applications.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Tammy Wolf