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Cable Technology Feature Article

April 05, 2011

Time Warner Cable Announces Second CAMM Week and Curriculum for Event

By Rajani Baburajan, TMCnet Contributor

Time Warner (News - Alert) Cable, leading cable operator, announced its second annual Connect a Million Minds (CAMM) Week. The company also announced the curriculum “Cracking the Codes in the Wireless World” for its second annual event.

CAMM is a five-year $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math. CAMM Week is aimed at middle school students. The CAMM Week curriculum gives young people the opportunity to explore and experience the wireless technologies they see every day.

During CAMM Week, students in California, New York, Texas, North Carolina, South Carolina, Colorado, Missouri, Nebraska, Ohio, Indiana, Kentucky, Idaho, Maine, Arizona, and Wisconsin will visit Time Warner Cable facilities. They will be able to understand how wireless operations are conducted.

The cable operator is conducting the annual event in three areas: Create, Transmit and Connect. In Create, students explore digital content and the codes for protection. In Transmit, students model a home wireless network, and strategize to send information over the network. In Connect, students will learn how multiple wireless technologies communicate, and build a backhaul network to see how wireless depends on wired technologies.

“More than ever before, we depend on wireless networks to connect us to people, entertainment and information, and this year CAMM Week will pull back the curtain and give students a hands-on experience demystifying the technologies behind the wireless world they interact with everyday,” said Ellen East, executive vice president and chief communications officer at Time Warner Cable, in a statement.

The company did not disclose the number of students anticipated in the second annual event. Last year, more than 3,000 students and Time Warner Cable employee volunteers participated in inaugural CAMM week.

Recently, Time Warner announced its Cable Business Class (TWCBC) Partner Program is offering a more localized sales support approach by increasing its investment in sales support personnel. The TWCBC program has tripled the size of its in-region channel sales support staff dedicated to the partner channel.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Jennifer Russell