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Cable Technology Feature Article

April 11, 2011

YesDTC Holdings Signs DRTV Contract with Alo Networks

By Rahul Arora, TMCnet Contributor

YesDTC Holdings, Inc., a direct-to-consumer marketer and global distributor of consumer goods and products, has signed an exclusive Direct Response Television (DRTV) contract with mobile membership and advertising channel Alo Networks, Inc.

Under the terms of the contract, YesDTC Holdings will handle the running marketing campaigns on local and national Hispanic cable stations and managing the call centers, while Alo Networks will maintain charge of fulfillment, merchant card processing and ongoing customer services.

"We are very excited about the potential market reach of Alo's mobile offerings. We believe the value proposition of offering free monthly services for a low, one time sign-up fee, including the phone, will prove a very attractive offer to a large number of subscribers,” said Joseph Noel, CEO of YesDTC, in a statement. “When Alo Networks ran a short initial campaign last fall, over 10,000 new members signed-up quickly; an extremely positive response.

"Here in the United States, the Hispanic population is a large and fast growing market, Noel continued. “According to the recent 2010 U.S. census, Hispanics accounted for more than half of the U.S. population increase over the last decade, exceeding estimates in most states as they crossed a new census milestone of 50 million, representing one in every six Americans. We expect to have our campaign for Alo Networks up and running in the next few weeks."

Hugh Buitano, CEO of Alo Networks, commented, "I am very pleased that we have signed a marketing agreement with YesDTC. Their expertise and experience in the DRTV market should drive a large number of new subscribers to our membership offering. Based on the terrific results of the initial campaign late last year, our goal for the next couple of years is to add hundreds of thousands of new members. I believe our relationship with YesDTC should enable us to achieve this goal."

Through its direct-to-consumer marketing services, YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. The company recently announced that it obtained a new credit line of up to $500,000 for media purchasing.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf