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Cable Technology Feature Article

April 19, 2011

AT&T Offers Monthly Discount to AT&T Wireless Customers Who Add U-verse TV

By Rajani Baburajan, TMCnet Contributor

Telecom service provider AT&T (News - Alert) revealed a monthly bundle discount for its wireless subscribers that add U-verse TV.

The AT&T U-verse allows users to watch TV shows on multiple screens, program DVR from mobile phone or tablet, or view home phone voicemails on mobile phone.

Any AT&T wireless customer that adds a U-verse TV and Internet bundle will get a $45 monthly discount for six months, covering the cost of U-verse Internet Max. This package offers $270 in savings to users. This is the largest monthly bundle discount available from AT&T.

“We value our existing wireless customers and are thanking them with our best monthly discount for adding U-verse TV,” said Joey Schultz, vice president of consumer marketing, AT&T Mobility and Consumer Markets, in a statement.

“Consumers like to buy bundles to save money, and we know that customers who have U-verse and wireless services today have greater satisfaction because their services work together in new and meaningful ways. We're launching this offer because U-verse is a better TV experience that our wireless customers shouldn't miss out on,” Schultz added.

AT&T’s recently launched AT&T Choice gave consumers significant savings for bundling various combinations of AT&T U-verse TV, U-verse High Speed Internet, U-verse Voice and wireless voice services. This kind of schemes is not available from most cable providers.

AT&T U-verse bundles offer multi-screen apps and services that bring their TV, online, home phone and wireless services together.

Recently, AT&T announced that the company will transition service for former Alltel (News - Alert), Unicel and Verizon Wireless subscribers. AT&T invested significantly to transition the former network infrastructure to AT&T since its acquisition of these Alltel, Unicel and Verizon Wireless (News - Alert) assets in Minnesota.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Juliana Kenny