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Cable Technology Feature Article

May 03, 2011

Comcast Claims to Have Reached 'Landmark' in Community Service

By Narayan Bhat, TMCnet Contributor

Media and communications giant Comcast (News - Alert) Saturday demonstrated its care for the community as hundreds of its employees and their families joined members of local community and non-profit groups to help refurbish the grounds of Spingarn Senior High School in Washington, DC.

To mark Comcast’s Cares Day, employees carried out several civic works including landscaping, painting murals, building picnic tables, maintenance projects and general clean-up.

Brian Roberts, chairman and CEO of Comcast, has announced in the meantime that Comcast Cares Day logged its 2 millionth hour of service since it began in 2001. To mark the occasion, Comcast Foundation announced a $10,000 donation to Mikal Abdussalaam's charity of choice, taking the total sum of donation granted over the past ten years to $10 million.

In addition to the Spingarn makeover, the Comcast Foundation presented the school with a $25,000 grant. The Foundation provides grants to local community partner organizations across the country on behalf of each employee and family member who volunteers on Comcast Cares Day. The grants help Comcast's community partners extend the company's mission of serving communities throughout the year.

“Surpassing 2 million hours of service on Comcast Cares Day says so much about what our employees are willing to do to help their communities,” Roberts said. “Every year, I'm astounded by the level of involvement on this day and by the contributions we are able to make together in the neighborhoods where we work and live.”

Employees of Comcast later joined hands with Disney (News - Alert) Channel and Disney's Friends for Change to plant sapling trees and herb and flower seedlings with the help a local arborist. The seedlings, provided by Disney through the Arbor Day Foundation, will be planted by participants in their neighborhoods in an effort to promote a greener community.

“Today, Comcast has once again demonstrated its civic leadership and commitment to building strong, healthy communities, schools and youth in the District of Columbia,” said D.C. Mayor Vincent Gray.  ”It is inspiring to see hundreds of volunteers banding together this year at Spingarn Senior High School to make a difference.”

“We are pleased to be involved in such an incredible day of service, and are grateful to Comcast for all they do in our community,” said Jeff Franco, executive director of City Year Washington, DC.  ”We have a team of corps members serving full-time as tutors, mentors and role models to the students at Spingarn Senior High School in the Diplomas Now Program.  We're excited to help foster a more positive school climate at Spingarn through Comcast Cares Day.

In other news, seeking to expand the prime-time audience for the Big Four networks and compete with fast-rising Netflix, Comcast Corp. recently announced that it will have most prime-time shows from ABC, Fox, CBS, and NBC available on its On Demand service the morning after they air.

Narayan Bhat is a contributing editor for TMCnet. To read more of Narayan’s articles, please visit his columnist page.

Edited by Jennifer Russell